Shoppers Engage More, Spend More with Catalog Spree iPad App

By Brian Quinton

The holidays were good to iPad catalog app Catalog Spree, which since its April 2011 launch has grown to 150 retail brands and 150,000 active users.

Part of that holiday gift was an on-air endorsement from Ellen DeGeneres that sent traffic skyrocketing. But CEO Joaquin Ruiz says the biggest benefit was to retailers, since Catalog App users tend to browse more and spend more than either Web shoppers or print catalog fans.

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Office Max App Wins 2011 IMA Mobile Category

By Promo Staff

Office Max has captured first place in the mobile campaign category of Promo's 2011 Interactive Marketing Awards with its "OMX Holiday Office Bingo" promotion.

The campaign, from the brand that continues to bring us "Elf Yourself",successfully integrated both smartphone features and social sharing to solidify Office Max's position as a source of holiday-themed entertainment. Click through to read about Office Max and all the other 2011 IMA winners.

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The Impact of Mobile and Tablet Commerce on Holiday Sales

By Scott Randel

Everyone knows that mobile's significance as a marketing channel is growing. But how did mobile device users do in terms of sales during the recent holiday shopping season?

Analyst Scott Randell of iProspect talks about the results his firm's clients saw from the unwired shopper, and points to lessons for the year to come.

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