CM_CHIEF MOBILE MARKETER_ A Penton Media Property January 27, 2012 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/978 ---------------------------------------- ADVERTISEMENT Improve the management and strategy of loyalty programs. Learn new ways to retain and reward customers with a subscription to Promo Incentives. You need to find more sophisticated ways to entice potential customers. Subscribe Now! http://www.chiefmarketer.com/subscribe ---------------------------------------- --Pepsi Refresh Campaign Is IMA Mobile SMS Winner By Promo Staff Pepsi's idea to forego ads in the 2010 Super Bowl and instead to give that $20 million away to social welfare projects has so far funded more than 1,000 ideas in 345 cities. As part of the campaign, agency GMR Marketing designed anaward-winning platform for sending in votes via text and app to a mobile site which now handles almost 1 million SMS votes a month. To view the full article go to: http://promomagazine.com/awards/ima-awards/pepsi-refresh-project/?YM_MID='mmid'&YM_RID='email' --TV Watching + Mobile Check-in = Rewards By Patricia Odell Finally, for all those couch potatoes around the country who continually fend off advice to get up, drop to the floor and do 20, help has arrived. A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV shows. This is all new and untested, so whether TV viewers, and maybe more importantly, network partners, actually buy into the idea of rewarding loyalty to broadcast programming is yet to be seen. To view the full article go to: http://bigfatmarketingblog.com/2012/01/25/watch-tv-get-rewards/?YM_MID='mmid'&YM_RID='email' --SEO Mobile: How Mobile Search Is Different By Beth Negus Viveiros New research by Covario shows that mobile search and attribution modeling across multiple digital media types are the two most important issues to search marketers in 2012. Chief Marketer recently talked with Michael Martin, senior SEO strategist at Covario, about the top issues marketers need to keep in mind when optimizing their sites for mobile. To view the full article go to: http://chiefmarketer.com/mobile/seo-formatting-mobile-search-1212bnv7/?YM_MID='mmid'&YM_RID='email' ---------------------------------------- ADVERTISEMENT "Five Simple Steps for Filling Your 2011 Pipeline" Click Here to download this one page report for quick action steps to implement now to kick off 2011 with quality leads and actionable data. http://www.accelacomm.com/jaw/source/9/51235597/ Merit Direct & Penton Media have combined our expert industry knowledge and resources to offer unique integrated marketing solutions. Click Here to discover some of the ways we can enhance your marketing efforts. http://www.meritdirect.com/penton/dataservices.htm ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as 'email' For Editorial Inquiries please contact: mailto:ChiefMobileEditor@penton.com For Sales Inquiries please contact: mailto:ChiefMobileSales@penton.com To unsubscribe from this newsletter go to: http://news.chiefmarketer.com/unsubscribe.jsp?opt=CM-20 To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please visit your profile page to change your delivery preferences. http://subscribe.chiefmarketer.com/update.cfm?email='email' For questions concerning delivery of this newsletter, please contact our Customer Service Department at: A Penton Media publication US Toll Free: 866-505-7173 International: 847-763-9504 mailto:penton_mkt@inbound.bamboocricket.com Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2011, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media. Read the Penton Media Privacy Policy: http://www.penton.com/Pages/PrivacyStatement.aspx