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Chief MOBILE Marketer

CAMPAIGNS ON THE MOVE

from the editors of Chief Marketer, Promo and DIRECT
February 10, 2012

Half of Top Luxury Brands Are "Feeble" at Mobile: L2 Study
Glamour, SpyderLynk Test Mobile Commerce in Taxis
Shop.org Holiday Sales Survey Points to Strategies for 2012
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Half of Top Luxury Brands Are "Feeble" at Mobile: L2 Study

By Brian Quinton

A new study looks at the mobile efforts of 100 top U.S. brands in fashion, retail, beuaty and other verticals and gives almost half of them a failing grade.

Forty-four percent of the brands fall far short of the mobile-browsing-and-shopping mark, according to digital think tank L2.

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Glamour, SpyderLynk Test Mobile Commerce in Taxis

By Brian Quinton

Glamour magazine and mobile activation platform SpyderLynk are using New York's Fashion Week to pilot a feature that will let shoppers scan a tag and buy products from the back seat of a cab.

The "Shop the Look" test will let riders watch demo videos of L'Oreal beauty products on taxi TV and then buy those items by scanning or taking a picture of a SnapTag, sending it to SpyderLynk, and paying from a mobile wallet.

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Shop.org Holiday Sales Survey Points to Strategies for 2012

By Richard H. Levey

A post-mortem of the marketing successes and failures of holiday 2011 by Shop.org indicates that marketers plan to beef up their efforts in mobile, as well as in search marketing and social media, this year.

Other tactics growing in popularity include site-wide coupon discounts and free shipping.

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