By Promo Staff
Pepsi's idea to forego ads in the 2010 Super Bowl and instead to give that $20 million away to social welfare projects has so far funded more than 1,000 ideas in 345 cities.
As part of the campaign, agency GMR Marketing designed anaward-winning platform for sending in votes via text and app to a mobile site which now handles almost 1 million SMS votes a month.
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By Patricia Odell
Finally, for all those couch potatoes around the country who continually fend off advice to get up, drop to the floor and do 20, help has arrived. A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV shows.
This is all new and untested, so whether TV viewers, and maybe more importantly, network partners, actually buy into the idea of rewarding loyalty to broadcast programming is yet to be seen.
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By Beth Negus Viveiros
New research by Covario shows that mobile search and attribution modeling across multiple digital media types are the two most important issues to search marketers in 2012.
Chief Marketer recently talked with Michael Martin, senior SEO strategist at Covario, about the top issues marketers need to keep in mind when optimizing their sites for mobile.
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