By Brian Quinton
Last year Amex and its agencies designed and launched a campaign to promote small business at the holidays. Through a partnership with Facebook, they earned 1.5 million likes and a 28% average lift in sales for participating merchants. Not bad for two and a half weeks' work.
This year, with 26 times more prep time, Amex has pulled together a large menu of tools to help small businesses promote themselves online and in social media for the second coming of Small Business Saturday on Nov. 26.
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By Patricia Odell
Clorox's Facebook profile includes a "Bleachable Moments" page offering expert and user advice about cleaning up "life's little messes"-- one of several useful and inspirational features that has garnered the site some 430,000 likes.
The site just got more inspiring, with a Facebook-centered sweepstakes visitors can enter by sharing their own "oops" moments. Users who like the page can then enter their own stories for a chance to win a $25,000 supply of bleach and download a coupon for 50 cents off their next Clorox purchase.
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By Tim Parry
Men are more likely than women to conduct five of six social-shopping activities, according to a new study from ROI Research for Performics.
According to those findings, males are more likely than females to use social networks and shopping and deal sites to conduct research about a purchase, read reviews, compare products, determine availability and get store information. On the other hand, women take the lead in locating rebates, offers and coupons on those types of site.
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