CM_CHIEF SOCIAL MARKETER_
A Penton Media Property
February 16, 2012


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--Facebook IPO Draws Attention to Social Media Data Use
By Richard H. Levey
Social media isn't at the "as goes Facebook, so goes the marketing
world" level yet. But Facebook's impending IPO is likely to bring
additional scrutiny onto its data gathering and use in social marketing
practices -- and, by extension, onto those of other marketers.

There's a double risk in this, says Eloqua's Dennis Dayman. As a social
media company, Facebook doesn't come from the marketing tradition of
collecting only the data necessary for effective communication. And as
an engineer, CEO Mark Zuckerberg doesn't necessarily consider privacy a
primary concern.
To view the full article go to:
http://chiefmarketer.com/social-media/facebook/facebook-ipo-social-media-data-0213rhl3/?YM_MID='mmid'&YM_RID='email'



--Winemaker Gets Valentine's Buzz with Conversation Hearts
By Beth Negus Viveiros
The Menage a Trois wine brand used conversation hearts-- those little
candies with snappy romantic sayings--in a Valentine's Day promotion to
create customizable cards for loved ones.

It was the latest in a series of campaigns the brand has run in the
Social Candy platform, garnering about 3,000 Facebook likes per
promotion.
To view the full article go to:
http://chiefmarketer.com/social-media/facebook/converstation-hearts-get-Menage-a-Trois-wine-fans-talking-facebook-0213bnv2/?YM_MID='mmid'&YM_RID='email'



--Five Ways to Activate Your Brand Advocates
By Theresa Trevor
So you have 2,000 Facebook fans and a bunch of people who have signed up
for your referral program. But if they're not actively telling the world
about your company, what's the point?

Brand Advocates actively recruit new customers have higher loyalty and
tend to spend more per transaction. Here are a handful of ways to get
those fans you've already got to start working for your brand.
To view the full article go to:
http://promomagazine.com/viralmarketing/brand_advocates_viral_marketing_0209_peo9/?YM_MID='mmid'&YM_RID='email'



--2012 PRO Awards Now Open for Submissions
The call for entries has begun for the 2012 PRO Awards, Promo's
competition to recognize outstanding promotion marketing worldwide.

The PRO Awards recognize the best in promotion marketing in 23
categories, from Multidiscipline, Event Marketing and Sampling campaigns
to Interactive, Most Creative and Best Overall.

For the first time, this year's PRO Awards have merged with PROMO's
Interactive Marketing Awards to offer agencies and marketers one
comprehensive program to showcase their work. Click through to find out
how to enter your brand's or agency's best campaigns.
To view the full article go to:
http://promomagazine.com/pro_awards/?YM_MID='mmid'&YM_RID='email'





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