By Richard H. Levey
Social media isn't at the "as goes Facebook, so goes the marketing world" level yet. But Facebook's impending IPO is likely to bring additional scrutiny onto its data gathering and use in social marketing practices – and, by extension, onto those of other marketers.
There's a double risk in this, says Eloqua's Dennis Dayman. As a social media company, Facebook doesn't come from the marketing tradition of collecting only the data necessary for effective communication. And as an engineer, CEO Mark Zuckerberg doesn't necessarily consider privacy a primary concern.
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By Beth Negus Viveiros
The Menage a Trois wine brand used conversation hearts-- those little candies with snappy romantic sayings--in a Valentine's Day promotion to create customizable cards for loved ones.
It was the latest in a series of campaigns the brand has run in the Social Candy platform, garnering about 3,000 Facebook likes per promotion.
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By Theresa Trevor
So you have 2,000 Facebook fans and a bunch of people who have signed up for your referral program. But if they're not actively telling the world about your company, what's the point?
Brand Advocates actively recruit new customers have higher loyalty and tend to spend more per transaction. Here are a handful of ways to get those fans you've already got to start working for your brand.
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The call for entries has begun for the 2012 PRO Awards, Promo's competition to recognize outstanding promotion marketing worldwide.
The PRO Awards recognize the best in promotion marketing in 23 categories, from Multidiscipline, Event Marketing and Sampling campaigns to Interactive, Most Creative and Best Overall.
For the first time, this year's PRO Awards have merged with PROMO's Interactive Marketing Awards to offer agencies and marketers one comprehensive program to showcase their work. Click through to find out how to enter your brand's or agency's best campaigns.
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