December 2, 2011
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By Larry Riggs and Richard H. Levey
Midnight store openings may get the most press, but online and direct marketers claimed their share of Black Friday dollars, thanks in large part to mobile and social initiatives. Total online sales rose a healthy 26%, from $648 million on Black Friday 2010 to $816 million in 2011, according to comScore. But the percentage of sales generated through mobile devices more than tripled, from 3.18% a year ago to 9.84%, according to IBM's Benchmark: Black Friday Report 2011.
Read how marketers like Sears, Kmart and Museum Tour Catalog fared the day after Thanksgiving, and what tactics they used to boost online and offline sales.
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By Dana Todd
Every day, millions of searchers ask Google and YouTube questions. Some of the most popular questions include "how to tie a tie," "how to kiss," and "how to set up a printer." Since the advent of universal search results, Google often places videos on the first page of organic results.
A recent study by Performics found that only 23% of videos generated by information queries came from brands. Learn how you can optimize your search presence and connect to consumers with how-to and informational videos.
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By Patricia Odell
Clorox's Facebook profile includes a "Bleachable Moments" page offering expert and user advice about cleaning up "life's little messes"-- one of several useful and inspirational features that has garnered the site some 430,000 likes.
The site just got more inspiring, with a Facebook-centered sweepstakes visitors can enter by sharing their own "oops" moments. Users who like the page can then enter their own stories for a chance to win a $25,000 supply of bleach and download a coupon for 50 cents off their next Clorox purchase.
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