CM_CHIEF WEB MARKETER_
A Penton Media Property
December 15, 2011


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--Kraft Foods, 24 Other Trendsetters to Watch in 2012
By Beth Negus Viveiros & Brian Quinton
As we round the turn into the new year, the editors of Chief Marketer
have ocmpiled an informed but personal list of the trends and tactics we
expect to see driving marketing in 2012, and an equally personal list of
the brands at the forefront of those efforts.

These aren't the only new initiatives around, nor are the brands named
here their only practitioners. But we expect them all to make for
interesting watching in the months ahead  --  especially by their
competitors.
To view the full article go to:
http://chiefmarketer.com/web-marketing/trendsetters/?YM_MID='mmid'&YM_RID='email'



--Holiday Gift Card Sales to Be Highest Since 2007: NRF
By Patricia Odell
For the fifth year running, gift cards are set to top Christmas wish
lists. Consumers are expected to spend an average $155.43 on the cards
this year, the highest amount since 2007 and up from $145.61 last year.

Total spending: A whopping $27.8 billion, according to the National
Retail Federation's 2011 Holiday Consumer Intentions and Actions survey
conducted by BIGresearch.
To view the full article go to:
http://promomagazine.com/incentives/gift_card_spending_nrf_1206_peo1/?YM_MID='mmid'&YM_RID='email'



--Meijer Rolls Out Holiday Sweeps with a Digital Video Hook
By Brian Quinton
It's probably engaging enough that Midwest retailer Meijer is running an
online holiday contest offering website visitors a chance to win $10,000
in gift cards, as well as a $10,000 to their local food pantry.

But to ensure its hold over visitors' interest, the Meijer "Get Gifted"
promotion has also deployed a unique 360-degree video technology that
lets them search virtual rooms for instant-win prizes.
To view the full article go to:
http://promomagazine.com/retail/Meijer-holiday-digital-sweeps-video-hook-1206bq2/?YM_MID='mmid'&YM_RID='email'





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