August 18, 2011
Advertisement
 What you really need is in-depth coverage on database building, data mining and data sourcing. Get the latest on data-finding, enhancing, mining, targeting – the key ingredient to driving successful and measurable marketing programs. Click Here to Subscribe
|
By Jonathan Treiber
Since more than 90% of retail sales still take place offline, it is more critical than ever that marketers track the impact of digital media on in-store sales. Marketers increasingly want to use promotions to generate actionable data to guide their decisions about the how, when and where to market to consumers via digital media.
One of the easiest ways to measure the impact of digital media on in-store sales is with printable or mobile coupons that can provide details about the marketing tactic that drove an in-store sale.
Read Full Story
By Amir Rozenberg
How much does mobile site performance matter? A lot. Morgan Stanley predicts the volume of mobile web users will outstrip the number of desktop Internet users by 2015.
The mobile web holds tremendous potential as a channel for building customer relationships, loyalty and revenues, but there are several common mistakes companies make on the road to mobile web success. Here's how to avoid being one of those.
Read Full Story
By Arthur Sweetser
Marketers are surrounded by an ocean of data but frustrated by the lack of cross-channel data across marketing systems. That chasm between customer intelligence and operational marketing systems increases costs and slows campaign improvements.
Cloud-based marketing intelligence solutions can speed time to market, promote relevance, and improve return on investment. Here's how.
Read Full Story
|
