December 15, 2011
ADVERTISEMENT
 Create buzz, earn viral spread, and learn what is fundamentally useful from what is merely faddish. Driving traffic and transactions is the key to your success. Click here to subscribe today and start integrating social into your media mix with expert advice.
|
By Beth Negus Viveiros & Brian Quinton
As we round the turn into the new year, the editors of Chief Marketer have ocmpiled an informed but personal list of the trends and tactics we expect to see driving marketing in 2012, and an equally personal list of the brands at the forefront of those efforts.
These aren't the only new initiatives around, nor are the brands named here their only practitioners. But we expect them all to make for interesting watching in the months ahead — especially by their competitors.
Read Full Story
By Patricia Odell
For the fifth year running, gift cards are set to top Christmas wish lists. Consumers are expected to spend an average $155.43 on the cards this year, the highest amount since 2007 and up from $145.61 last year.
Total spending: A whopping $27.8 billion, according to the National Retail Federation’s 2011 Holiday Consumer Intentions and Actions survey conducted by BIGresearch.
Read Full Story
By Brian Quinton
It's probably engaging enough that Midwest retailer Meijer is running an online holiday contest offering website visitors a chance to win $10,000 in gift cards, as well as a $10,000 to their local food pantry.
But to ensure its hold over visitors' interest, the Meijer "Get Gifted" promotion has also deployed a unique 360-degree video technology that lets them search virtual rooms for instant-win prizes.
Read Full Story
|
