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| A Primedia Property | |
| April 20, 2004 | Vol. 3, No. 3 |
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Table of Contents Gravity Fitness Reaches New Heights The Alaska Club Signs with Retention Management ACSM Partners with ICAA McDonald's Continues Health Kick Study Finds 61 Percent of Health Club Members are Lowering Carbs In Brief... Job Opportunities ADVERTISEMENT To be a leader, partner with one... Life Fitness, the manufacturer of the #1 brand of fitness equipment in health clubs worldwide, offers the most extensive line of cardio, strength-training, and group exercise products from a single company. People who demand the best for their fitness facility choose Life Fitness. To see what's new from Life Fitness click: www.lifefitness.com/commercial/new_main Club Hopping Gravity Fitness Reaches New Heights NEW CITY, NY -- Gravity Fitness and Spa at Le Parker Meridien New York, a hotel-based, commercial fitness center managed by American Leisure Corporation, was recently named the number one fitness center in New York City by City Search voters, American Leisure said. "We've finished in the top five the past few years, so we're really happy to finally land the number one spot," said Jeremy Brutus, Gravity's General Manager. While the fitness center offers members and hotel guests such amenities as an entire selection of Hammer Strength, as well as the FitLinxx Interactive Network, tucked away is a three-room spa that offers some of NYC's best spa treatments. Additionally, in the April 2004 issue of Conde Nast Traveler, readers picked their "Top 47 spas in North America and the Caribbean" and Gravity ranked in the top two of "Tops for Treatments in Urban Hotel Spas." "The facials here are unlike any other spa in the city," added Brutus. "The ingredients are completely organic and totally holistic. In fact, people pray over the products before they get shipped to us." The Alaska Club Signs with Retention Management CHARLOTTE, NC-- Retention Management recently announced that it has entered into an agreement with The Alaska Club to provide "state of the art" retention services for its facilities in Anchorage. "To have an organization as well respected in the industry as The Alaska Club sign on with us is very exciting," according to Richard Ekstrom, president of Retention Management. "Our proactive member communication and attrition defense systems were designed to improve overall retention as well as net member growth and were based on the best industry research surrounding member retention. Our goal is to help The Alaska Club achieve results similar to that of our Beta Club--a 6 percent annual retention improvement." As part of their agreement with The Alaska Club, Retention Management is providing active member management services, including personalized, weekly support and communication as well as a new member orientation program for the nine clubs in the Anchorage area. "In today's competitive market, keeping current members is every bit as important as cultivating new memberships" according to Robert Brewster, Vice President of Operations, The Alaska Club. "Before we partnered with Retention Management we did not have an economically effective way to contact our most at risk members...those who were new or were not using the club. This program has significantly increased our contact frequency and communication with new and low using members. We feel this product will have significant impact on our bottom line." ADVERTISEMENT ANDREA PUGLIESE INSURANCE SERVICES 1-800-664-5489 SPECIALIZING ONLY IN THE INSURANCE NEEDS OF THE HEALTH CLUB INDUSTRY FOR 18 YEARS. BENEFIT FROM EXPERIENCE, KNOWLEDGE, AND UNMATACHED CUSTOMER SERVICE. COMPETITIVE RATES FOR LIABILITY, PROPERTY, AND WORKERS COMPENSATION. SINCE THE PREMIUM IS NOT BASED ON GROSS SALES, NO SURPRISE AUDITS AT THE END OF THE YEAR. CALL TODAY OR VISIT WWW.APINSURANCESERVICES.COM FOR A QUOTE OR TO COMPARE OUR POLICY TO YOURS !! Industry Beat ACSM Partners with ICAA The American College of Sports Medicine (ACSM) has named the International Council on Active Aging (ICAA), the world's largest trade association for the senior fitness and wellness industry, as an official aging information partner. "The educational partnership with the International Council on Active Aging will enhance ACSM's already robust active aging activities," said James R. Whitehead, ACSM executive vice president. "We are pleased to partner with the ICAA because this organization consistently produces high-quality education, information, resources and tools for those who work with older adults," explains Whitehead. "We believe the ICAA will serve as a great resource to ACSM members who educate older adults about the benefits of active aging." In turn, ACSM hopes to serve as a resource for ICAA members interested in the benefits of ACSM certification programs. Colin Milner, chief executive officer of the ICAA, said the two organizations are natural partners because they work through their members to empower older adults to maintain their independence and dignity as they age. "This partnership allows ICAA to reach a multidisciplinary, science and medicine based association with tools and resources unique to the ACSM community," said Milner. "ICAA and ACSM have the potential to make a significant difference in the lives of older Americans." McDonald's Continues Health Kick OAK BROOK, IL-- McDonald's Corp. continues to rework its image as a health-conscious company. In is latest move the fast-food chain recently announced an exclusive partnership with professional fitness pro Donna Richardson, executive producer and host of the "Donna Richardson Show" on TV One, personal trainer to the stars; and named one of Fitness Magazine's "Top 10 Movers and Shakers" and "Top 25 Fittest People." McDonald's partnership with Richardson is part of the company's industry- leading, comprehensive balanced-lifestyles platform to help address obesity in America and improve the nation's overall physical well being. As part of its balanced-lifestyles platform, McDonald's said it will work with the nation's foremost health, nutrition and education experts including Richardson to develop and execute programs to help all Americans lead balanced lives. "At McDonald's, our customers are our top priority," said Michael Roberts, president, McDonald's USA in a release. "We have always led the way on issues that are important to our customers, such as food safety, the environment and children's well-being, so it is only natural that McDonald's would also take the lead on addressing this important issue. We want to help adults achieve the right balance between their daily calorie intake and physical activity, and to help children adopt active, balanced lifestyle habits early on." The company said that the goal of its multi-disciplinary plan is to educate, assist and engage consumers in ways that change individual behavior, resulting in better food/energy balance in their lives. Food/energy balance is the simple equation of calories in/calories out. To support McDonald's balanced-lifestyles platform, Donna Richardson will bring her expertise about food/energy balance to specifically address this initiative from African Americans' perspectives regarding food choice, physical activity and education, the company said. Richardson will participate in the "McDonald's Go Active! American Challenge with Bob Greene," a national campaign launched this, where Bob Greene (Oprah's personal trainer and best-selling author) will literally walk and bike across America for 36 consecutive days, challenging people to take steps toward more active lives. "I am thrilled to partner with McDonald's balanced-lifestyles platform to educate African American families about striking balance between physical activity and food choices as part of a healthy and happy lifestyle," said Richardson. "I welcome the opportunity to work with McDonald's to also help African American women achieve food/energy balance in realistic and attainable ways." Study Finds 61 Percent of Health Club Members are Lowering Carbs Chicago, IL -- Sixty-one percent of health club members are low-carb actives, according to the results of a survey conducted by the Health Club Panel Network (HCPN), the nation's largest provider of advertising and marketing opportunities in health clubs. The findings were announced at the Low-Carb Manufacturers' Alliance conference here. Low-carb actives are defined as either those who are presently on a low-carb diet (or have been within the last six months); or those not specifically on a low-carb diet but actively trying to reduce their overall carb intake. HCPN worked with an independent research firm to conduct randomized exit interviews with nearly 300 health club members in HCPN clubs in Dallas and Los Angeles in March 2004. The research reveals that health club members are nearly three times more likely to be low-carb actives than the general U.S. adult population. According to the latest industry statistics, an estimated 20- to 25-percent of adults in the United States are low-carb actives, while 61 percent of health club members fit this profile. Furthermore, HCPN's survey aimed to gain insight into the interest health club member Low-Carb Actives had in purchasing branded low-carb products(such as Atkins, CarboLite, Keto, Carb Options, Carb Fit, Zone, etc.). In this survey, 90 percent of these low-carb actives indicated that they had bought such branded low-carb products in the past month, with the average spending for the month totaling nearly $40. ADVERTISEMENT New Product From TAG PUBLISHING "Your own custom training Log Book" A 90 day diary of fitness & nutrition activities -4 color front and back covers CUSTOMIZED for your facility -use one of our template covers or your own custom cover -small starting order-as few as 32 books-1 case NOW AVAILABLE IN 4 VERSIONS -The "original" workout & nutrition -Workout only -Nutrition/Diet only -Ladies Circuit Training For A FREE SAMPLE Call or email SONNY BOND US 1-866-702-7227 Other 1-713-995-7780 Email sonny@tag-publishing.com Fit to Print In Brief... Careers Job Opportunities Recruiters may contact Susan Schaefer at 484-478-0154 or sschaefer@primediabusiness.com for information on posting positions.
Membership Department Supervisor NY Healthplex Associates, PA
Entry-level through Senior Club Management Professionals
Club Managers, Sales Directors, Fitness Directors
General Sales Managers, Assistant Sales Managers, Sales Associates, Personal Training Managers, Personal Trainers, Operations Managers
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