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July.01.2008
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Ask the
Experts
 
Have a question regarding
Club Management
Software?
Ask Dave Merrill: Chief Operating Officer
 Q: What are some of the key membership and
operating ratios that I should be calculating on a consistent basis to
measure performance in my facilities?
A: There are a number of ratios and statistics that
are commonly used to measure membership and operating performance in the
industry...read
more.
Submit
Your Question
Read All
Questions and Answers
Last Call for Best
of the Best
Reminder: Best of the Best award entries must be postmarked by July
7. To submit one of your programs in the Best of the Best contest,
download the entry
form.
WebSavvy's
July Article Online Now
To learn about essentials for wellness businesses regarding
pay-per-click advertising, read July's Web Savvy
column, provided by Club Industry's Fitness Business Pro and
Leslie Nolen, CEO of the Radial
Group and a Step
by Step columnist. Get more from your Web site by clicking here to read past
WebSavvy articles about how to get more e-newsletter subscribers, how to
analyze traffic to your Web site and how to make your site more useful.
ADVERTISEMENT
Harness the power of email with the Fitness Industry's
leading automated attendance-based communication service.
Retention Management makes it easy for you to get started and keeps it
easy to stay rolling.
You can truly connect with your members like never before and Retention
Management is ready to show you how.
800.951.8048 ext.1
Info@RetentionManagement.com
www.RetentionManagement.com
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Hot News
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Bally Plucks New CEO
From 24 Hour
CHICAGO -- A loss for 24 Hour Fitness is Bally Total Fitness' gain.
Bally announced it has appointed Michael Sheehan as its new chief
executive officer, effective today. Sheehan had been the chief operating
officer at 24 Hour since 2005 and was with that company the last seven
years, also serving as an executive vice president. Read the full story.
ADVERTISEMENT
The NASM-CPT: The Science Behind Your Success
Today there are more than 300 certifications available to sports
medicine, performance enhancement, and fitness professionals. But only
the NASM Certified Personal Trainer (CPT) certification uses the Optimum
Performance Training™ (OPT™) method, making it the gold-standard
for health and fitness professionals.
Accredited by the National Commission for Certifying Agencies (NCCA),
the NASM-CPT certification is the preferred choice for hire and career
advancement by the top health clubs.
Learn
more.
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Club Hopping
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Pennsylvania Club
Settles with AG Office
YORK, PA -- The owners of Leader Health and Fitness, which abruptly
closed June 9, reached a settlement with the Pennsylvania Office of the
Attorney General to send club and pool members refund checks. The office
expects to send out the checks later this summer, according to The
York Daily Record. Read the full story.
South Dakota Y Puts
Expansion on Hold
RAPID CITY, SD -- The Rapid City (SD) YMCA is calling it quits on a
proposed $13.2 million expansion to its facility. After two years of
fundraising, the Y had raised about $8 million. Read the full story.
ADVERTISEMENT
New 95X Elliptical Cross-Trainer from Life Fitness
Life Fitness combines form and function with its sleek new 95X
Elliptical Cross-Trainer. Part of the new Elevation™ Series, the
95X is offered with three unique options — the Engage™,
Inspire™ and Achieve™ consoles, which deliver the company's
latest entertainment and motivational features such as iPod®
compatibility, USB connectivity and a Virtual Trainer. Visit www.lifefitness.com or call
1-800-634-8637.
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School Days
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Schools Named
Finalists in California Challenge
SACRAMENTO, CA -- Seventy-five California schools were recently
named finalists in the Governor’s Council on Physical Fitness and
Sports' 2008 Governor's Challenge Competition. Read the full story.
ADVERTISEMENT
ABC Financial Services
All aspects of ABC Financial — billing, club management software
and onsite training and support — are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
information.
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Boot Camp
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Rota MWR Hosts
Summer 2008 Triathlon in Spain
ROTA, SPAIN -- Military members and their families from all the
services joined together for the Naval Station Rota (NAVSTA) Morale,
Welfare and Recreation (MWR) Summer 2008 Triathlon in late June.
More than 50 men and women of all ages assembled at the NAVSTA Rota's
Admiral Beach in Spain to compete for a medal in one of the five race
categories: overall champions, men's and women's champions, over-35
champions and team champions. Athletes competed in a 750-meter swim, a
20-kilometer bike ride and a 5-kilometer run. This was Rota's first
triathlon in six years.
ADVERTISEMENT
Can-Fit-Pro International Club Business Conference and Trade
Show
August 13-17
Toronto, Ontario
Celebrate moving your business from good to great at the Can-Fit-Pro
Conference and Trade Show, with education from the industry’s leading
experts in areas of sales, retention, innovation, and marketing. In our
15th anniversary celebration there will be many exciting features,
including the keynote address from Kathy Smith which will help your
business succeed; special days designed for Program Directors and Club
Owners; plus shop or exhibit at the 200,000 square foot trade show.
This world-class event is only $249! Register today!
www.canfitpro.com
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Industry Beat
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Diabetic Numbers
Rise
WASHINGTON, DC -- More than 24 million people, or 8 percent of the
U.S. population, have diabetes, according to new 2007 prevalence data
estimates released by the Centers for Disease Control and Prevention
(CDC). The number represents an increase of more than 3 million
diabetics in approximately two years. Read the full story.
More Employers Offer Incentives for
Health
WASHINGTON, DC -- Major U.S. employers using incentives to promote
employer-sponsored health and wellness programs rose from 62 percent to
71 percent between 2007 and 2008, according to a recent survey by the
ERISA Industry Committee (ERIC), the National Association of
Manufacturers (NAM) and IncentOne. Read the full story.
Americans
Want to Improve Health, But Less Than Half Are Successful
SANTA MONICA, CA -- The majority of Americans (86 percent) attempt
to make changes to improve their overall health, but less than half of
those who consider making lifestyle changes (46 percent) are actually
successful, according to a recent survey by Livestrong, the Lance
Armstrong Foundation. Americans listed lack of motivation, lack of money
and lack of time as the top roadblocks to making healthy changes in
their lives. Other factors included lack of tools/resources, lack of
support and lack of knowledge/information.
Livestrong recently launched a new Web site, a for-profit venture, to
motivate Americans to lead a healthier lifestyle, to help them get
answers to medical questions and to connect them with people who have
similar fitness goals or experiences.
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Fit to Print
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In Brief...
A nearly 12-hour SWAT standoff in Round Rock, TX, ended
peacefully on Wednesday as the owner of Lifestyles Health and Fitness
Club, who was barricaded inside the club, surrendered to police,
according to FOX 7 in Austin, TX. Police had evacuated several people
from the gym and the shopping center that houses the gym. According to
the TV report, the owner called police and threatened to kill himself.
The landlord of the shopping center described the owner as being
short-tempered.
Health and fitness industry sales and marketing professional Eddie
Tock has launched a new company, Eddie Tock Health Club Sales and
Marketing Consulting. He had been a partner in Sales Makers for 21
years, where he worked with more than 850 clubs in 39 states and six
countries. He has been a speaker at Club Industry and the International
Health, Racquet and Sportsclub Association trade shows. His new company
will provide health and fitness clubs with strategies and tools for
sales, marketing and management.
Inside
Manufacturers...
24 Hour Fitness will offer Nike+iPod-enabled gym
equipment in select clubs across the country beginning this month. The
equipment will arrive in time for members to compete in the Nike+ Human
Race, a one-day running event on Aug. 31. Two of the clubs include the
24 Hour Fitness-Derek Jeter in New York and the Boynton Beach (FL) Shaq
Super Sport.
Professional Disposables
International Inc. donated Chlorascrub to Direct Relief, a
60-year-old charitable organization that assists communities confronting
hardships, such as natural disasters and refugee populations.
Chlorascrub has a one-step delivery system with peel-apart
packaging.
The YMCA of Greater Pittsburgh has chosen Precor as its exclusive fitness
equipment supplier. Through the three-year agreement, Precor will
provide the Y's 10 wellness centers with cardiovascular and strength
equipment, along with integrated Cardio Theater personal viewing
screens.
Star Trac has formed an
alliance with Hansen Beverage Company, the operating subsidiary of
Hansen Natural Corp., a leading marketer of natural alternative and
functional beverages. The two companies plan to work together to find
new avenues to motivate and help people achieve a healthier, more active
lifestyle.
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Speaking Out
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Reader Poll
What do you think have been the five most significant trends in the
fitness industry in the past 25 years? E-mail your responses to Club
Industry’s Fitness Business Pro Editor Pamela Kufahl at pam.kufahl@penton.com.
Interested in advertising in Newsbeat? For more information,
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