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October.01.2008
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WebSavvy's
October Article Online Now
To learn about how your Web site's landing page can convert visitors
into customers, read October's WebSavvy
column, provided by Club Industry's Fitness Business Pro and
Leslie Nolen, CEO of the Radial
Group and a Step
by Step columnist. Get more from your Web site by clicking here to read past
WebSavvy articles about how to get more e-newsletter subscribers, how to
analyze traffic to your Web site and how to make your site more useful.
Ask
the Experts
ADVERTISEMENT
Retention Management® — The Leader in Attrition Defense
announces a new seminar at Club Industry presented by Richard Ekstrom,
President:
“The Keys to Maximizing Member and Staff Retention” CI 08 Wed,
10/15/08 2:00PM
Also visit us at Booth 862
Retention Management is the industry's leading automated member
communication service. Discover how easy it is to connect with your
members like never before.
It is time to start solving the member retention puzzle.
800.951.8048 ext.1
Info@RetentionManagement.com
www.RetentionManagement.com
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Hot News
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Club
Owner Charged with Three Murders Over Nine Years
NEW YORK -- Christian Tarantino, part-owner of Synergy Fitness Club
in Farmingdale, NY, was arrested last week by FBI agents in connection
with three murders, including the 2003 murder of the brother-in-law of
Twisted Sister lead singer Dee Snider, according to multiple media
outlets. Read the full story.
ADVERTISEMENT
Ball Dynamics manufacturers the FitBALL® brand—synonymous with
exercise balls—currently making a further impact in the fitness market
with new products for balance training, strength training, functional
training, and education. Visit us at Club Industry, Booth 154, and ask
about our special Club pricing! Visit www.fitball.com to request a catalog.
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Club Hopping
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Two
YMCA Organizations Merge in Silicon Valley
PALO ALTO, CA -- The YMCAs of the Mid-Peninsula and Santa Clara
Valley will merge into the YMCA of the Silicon Valley effective Jan. 1,
2009, the Palo Alto (CA) Weekly reports. The new
organization will have 10 YMCA facilities and will have the ability and
resources to reach out to nearly 190,000 members. Read the full story.
ADVERTISEMENT
"Let us take the weight off your shoulders"
Specializing in providing insurance to health clubs.
• Liability and Property
• Workers Compensation
• Bonds
• Competitive Rates
• Personal Service
Servicing the fitness industry for over 20 years.
Andrea Pugliese Insurance Services
PO Box 720, Warrington, PA 18976
1-800-664-5489
APInsuranceservices.com
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School Days
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Carol
White Acknowledged at PEP Grant Conference
OVERLAND PARK, KS -- Phil Lawler touched the hearts of the
recipients of the Carol M. White Physical Education Program (PEP) grants
during the second annual PE4life PEP Grant Resource Conference at the
Jewish Community Center of Greater Kansas City. Read the full story.
ADVERTISEMENT
STAMP OUT MRSA! GymWipes Anti-Bacterial PLUS provides the highest
level of disinfectant wipes for all health club and equipment surfaces.
The freshly scented formula is effective against E.coli, Staph, MRSA,
Tuberculosis, HIV-1 and the Norwalk virus. Alcohol Free, Phenol Free and
Bleach Free. 2XL Corporation. www.gymwipes.com 888 977-3726
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Boot Camp
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Navy
Integrates Hydrotherapy into Physical Fitness Program
NORFOLK, VA -- The highly specialized human performance initiative
(HPI) in place at Naval Special Warfare Group (NSWG) 4 recently added a
hydrotherapy pool to its inventory of equipment used to prolong a
special boat operator’s career. Read the full story.
ADVERTISEMENT
ABC Financial Services
All aspects of ABC Financial — billing, club management software
and onsite training and support — are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
information.
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Industry Beat
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More
Clubs Creating Programs for People with Ailments
DALLAS -- The American Cancer Society and the American College of
Sports Medicine are devising a special certification for people who work
with cancer patients on exercise programs. Read the full story.
ADVERTISEMENT
Don't miss Club Industry 2008!
Free keynote address by fitness pioneer Dr. Kenneth Cooper: free
panel discussion on thriving in today’s economy, the latest group
fitness activities at Club Studio, plus 250 leading suppliers. Register
now: clubindustryshow.com/national
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Fit to Print
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In Brief...
Lady of America Franchise Corp. recently signed a development
agreement with existing franchisee John Gauthier, who currently owns and
operates 10 Lady of America and Lady of America Fitness for Women
locations. Gauthier will expand the new franchise locations throughout
the Dallas area, Oklahoma and Massachusetts. Lady of America Franchise
Corp. President and CEO Gerry Weber says the first of the 10 clubs in
the new agreement is expected to open later this year.
Inside
Manufacturers...
Gold’s Gyms of Los Angeles recently selected Matrix Fitness Systems’
cardiovascular equipment for three of its health clubs. In early
November, Matrix cardiovascular equipment, as well as co-branded Matrix
Tomahawk indoor cycles, will be delivered to the downtown Los Angeles
gym, which is being renovated. Matrix also will be the predominant
cardio equipment provider in two other Gold’s Gym of Los Angeles
clubs, although those locations are yet to be determined. In 2007,
Matrix became a recommended brand of cardiovascular and
strength-training equipment for Gold’s Gym franchisees worldwide.
Expresso Fitness appointed
Chris Scott as vice president, business development. Scott joins
Expresso with more than two decades of experience among both small and
large high-tech companies, where he successfully led strategic business
development initiatives. As vice president of business development,
Scott will be responsible for developing and managing the growth of
digital advertising on the Expresso network.
Polar has launched its new Web site: www.polarusa.com/us-en. The new
site is easier to navigate and includes new pages with training
information and a link to www.polarpersonaltrainer.com,
a free online exercise journal and community. There is also a revamped
section of the Web site for facilities.
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