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April.1.2009
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WebSavvy's
April Article Online Now
To learn about five marketing e-mails club members will welcome,
read April’s
WebSavvy column, provided by Club Industry's Fitness Business
Pro and Leslie Nolen, CEO of the Radial Group and a Step by Step
columnist. Get more from your Web site by clicking here to read past
WebSavvy articles about how to get more e-newsletter subscribers, how to
analyze traffic to your Web site and how to make your site more useful.
ADVERTISEMENT
 
Have a question regarding
Referral,
Reward and Loyalty Programs?
Ask Maria Parrella-Turco, Executive Director, fitRewards and Senior
Partner, New Paradigm Partners
 Q: Any tips on how I can strengthen my
membership base via new sales and better retention?
A: During this recession consumers are still spending
money, however they are more critical with their buying decisions.
According to a recent study conducted by the department of consumer
affairs, health clubs memberships made the top 10 list of what consumers
are still buying...read more.
Submit
Your Question
Read
All Questions and Answers
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Have a question regarding
Club Management
Software?
Ask Michael Scott Scudder, Club Management Expert
 Q: Hi, my name is Tera and I am a personal
trainer. My question is when I get a potential client, how in the world
do I close the deal? I get really uncomfortable at the end of my
consultation appointments for some reason and I know that they know.
A: Sounds like you are uncomfortable asking for money.
First off, it's not a "deal" you're seeking, it's the "building of a
relationship of trust" with a human being. They have to trust that you
can help them to succeed at what they want in regards to their personal
wellness objectives...you have to trust that you're worth spending money
with to do that...read
more.
Submit
Your Question
Read All
Questions and Answers
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ADVERTISEMENT
New From Retention Management
Prospect Sales Email
The industry's leader in member retention brings you a new tool to
increase sales traffic in these tough economic times. The program
includes:
Easy to use web-interface to create text or HTML
prospecting emails
Emails sent through Retention Management's certified
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Now you have the ability to follow-up with guest traffic, lead lists and
former members with Retention Management. Because now, more than ever -
Every Member Matters!
800.951.8048 ext 1
Info@RetentionManagement.com
www.RetentionManagement.com
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Hot News
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Industry
Revenues Increased, Members Decreased in 2008
BOSTON -- U.S. health club industry revenues reached $19.1 billion
in 2008, a 3 percent increase over 2007 revenues of $18.5 billion,
according to a survey by the International Health, Racquet and
Sportsclub Association (IHRSA). Read the full story.
ADVERTISEMENT
The NFPT has been certifying
fitness professionals since 1988 and offers an NCCA accredited Certified
Personal Trainer (CPT) credential. Exam dates are set up by appointment
at any one of over 300 sites with FREE Continuing Education Credits
(CECs)! Advanced specialty courses in Nutrition, Weight &
Resistance, and Endurance Training are available as well.
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Club Hopping
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Equinox
Fitness Pursues Growth in 2009
NEW YORK -- Equinox Fitness, New York, is actively pursuing real
estate and expansion opportunities in major urban markets despite the
downturn in the economy, according to Equniox CEO Harvey Spevak. Read
the full story.
Diversified
Health & Fitness Buys Butterfly Fitness Franchise
FORT LAUDERDALE, FL -- Diversified Health & Fitness Inc. recently
purchased the assets of San Ramon, CA-based Butterfly Fitness Inc., the
franchisor of Butterfly Life women-only health clubs, for an undisclosed
amount. Read the full story.
Retrofitness
to Expand into Washington, DC
COLTS NECK, NJ -- Retrofitness Inc. has announced plans to develop
new health clubs throughout the Washington, DC, metropolitan area. Eric
Casaburi, founder of the Colts Neck, NJ-based 1980s-themed fitness
chain, says Retrofitness will open at least 17 new locations in the area
during the next three years through a combination of company- and
franchisee-owned locations. Read the full story.
Ex-24
Hour Employees File Lawsuit
SAN FRANCISCO -- Two former employees of 24 Hour Fitness, whose
discrimination claims against the company were made public in January,
filed a lawsuit against the San Ramon, CA-based chain in U.S. District
Court in San Francisco. Read the full story.
ADVERTISEMENT
GLOBAL FITNESS is the
world’s largest supplier of used, remanufactured and refurbished
exercise equipment. As an industry leader, we have a solution for the
demands of every facility. We maintain extensive inventories and low
overheads which directly translate into minimized down times and maximum
savings for you. SPEND LESS & GET MORE.
For Savings of 30-70% Call Today 888.991.9991.
Click here for more
information
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School Days
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Heavy
Kids Are Also Out of Shape, Study Finds
ATLANTA -- Overweight kids also are physically out of shape,
according to a recent study of middle school children in Georgia. Read
the full story.
ADVERTISEMENT
What’s your economic survival plan?
Improve your cash flow, battle member attrition, and stay in control of
critical financial information with the help of ASF
International. Call us today or visit www.asfinternational.com to
find out how we can help you emerge from this recession stronger than
ever.
www.asfinternational.com
1.800.227.3859
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Boot Camp
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Military Branches to
Compete Against Each Other in Wilderness Challenge
YORKTOWN, VA -- Registration begins today for the Mid-Atlantic
Region Morale, Welfare and Recreation (MWR) Department’s Ninth Annual
All-Military Wilderness
Challenge. The event is scheduled for Oct. 8–10 in the Appalachian
Mountains and on the New and Gauley rivers in West Virginia.
The challenge consists of six outdoor adventure races: an 8-K mountain
run, a 14-mile mountain bike race, a 14-mile forced hike through the
mountains, a 13-mile whitewater raft race on the Gauley River, a
half-mile swim in the Gauley River and a 7-mile kayak race on the New
River. More than 300 military personnel representing teams from around
the world are expected to compete. Last year’s winner was a Coast
Guard team from Boston.
ADVERTISEMENT
ABC Financial Services
All aspects of ABC Financial — billing, club management software
and onsite training and support — are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
information.
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Industry Beat
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Organization Aims To
Promote Worker Health
ATLANTA –- The International
Association for Worksite Health Promotion (IAWHP), an affiliate of
the American College of Sports Medicine (ACSM), was introduced March 27
at the 13th Annual ACSM Health & Fitness Summit & Exposition in Atlanta,
GA. The IAWHP was designed to provide resources and education to
worksite health practitioners and to companies wishing to hire a
practitioner or start worksite health programs. It’s estimated that
87.5 percent of health care claims are the result of the employee’s
lifestyle choices, so worksite health promotion programs can greatly
reduce health care costs, IAWHP says.
ADVERTISEMENT
Turn The Ordinary Into Extraordinary…
Is your facility outdated? Get back into the trends! Let RFCY
Architectural Design firm create you a facility of your dreams! Our
award winning designs and budget conscientious solutions sets us apart
from the competition. RFCY will give any facility the updated look it
needs while still remaining affordable.
Why go with any other firm? Let RFCY handle your next build or
renovation!
E-mail: Info@rfcy.net
Website: www.rfcyfitness.net
Phone No: 877.RFCYNET
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Fit to Print
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In Brief...
In ceremonies held at the International Health, Racquet and
Sportsclub Association (IHRSA) convention and trade show last month,
IHRSA honored the following individuals and companies for their
contributions to the industry: Karen Jashinsky, founder and CEO of O2
Max Fitness (Julie Main Emerging Woman Leader Scholarship); David
Patchell- Evans, founder and CEO of The GoodLife Clubs (Outstanding
Community Service Award); SPRI Products Inc. (IHRSA Associate Member of
the Year Award); Jeff Klinger and Chuck Runyon, founders of Anytime
Fitness (John McCarthy Industry Visionary of the Year Award); and Herb
Lipsman, president and CEO of the Health Club Company (Dale S. Dibble
Distinguished Service Award).
Four-year-old Advait Gopan, of Munster, IN, died March 25 in a
Chicago hospital after nearly drowning the previous day in the pool at
the Omni 41 Health Center in Schererville, IN. In a statement, a
spokeswoman for Saint Margaret Mercy Healthcare Centers, owner of Omni
41, said Advait was attending a supervised camp called Spring Break
Escape. Crisis counselors were brought to the camp to provide support.
Investigators reviewed security camera footage from the pool area but
have yet to determine exactly what happened to the boy, local media
reported. Autopsy results released by the Cook County (IL) Medical
Examiner’s office determined the cause of death to be accidental
drowning.
Inside
Manufacturers
Expresso Fitness launched
the S3 Upright Youth Bike, a virtual-reality cardio bike created
specifically for children ages 9-14. The S3 Youth Bike is built to fit
most riders that range from 4 feet, 2 inches to 5 feet, 10 inches in
height and up to 350 pounds. The seat, handlebars, LCD display and
cranks are all sized and positioned to accommodate riders of middle
school age.
Life Fitness announced an
addition to its Virtual Trainer Web
site that allows users to create and share cardio workout programs
with friends and family. This “buddies” feature lets users send
buddy requests via e-mail to people who can then provide moral support
for solo exercisers.
Fitness Anywhere
introduced the Suspension Training Zone (STZ) system that includes
equipment, education and marketing materials to allow clubs and trainers
to implement effective suspension training programs. STZ allows clubs to
offer group fitness classes and personal training programs around
suspension training.
The Washington City (UT) Community Center has earned recognition as
the Outstanding Project of 2008 by Gerflor North America. The amenities
of the 110,000-square-foot facility include three separate full-size
gyms, a walking/jogging track, a spinning/aerobics room and a child care
center, all with Gerflor’s
Taraflex flooring. The center also includes a rock-climbing wall and
Utah’s largest indoor aquatics complex.
ADVERTISEMENT
Who Else Wants To Make $20 - $70K In PT Sales Every Month?
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$70,560 per month in PT sales from your existing membership... Within
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here to grab your copy now.
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Speaking Out
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We Want to Hear From
You
Tell us what you think about some of the topics we’ve been
blogging about. Read the blog
and add your comments.
Interested in advertising in Newsbeat? For more information,
click here.
ADVERTISEMENT
Club Industry East focuses on the key issues for operators of all
types of facilities in today’s market: targeting the right audience,
providing time-efficient programs, ramping up ancillary revenue,
controlling costs and beating low-cost competitors.
Learn at 85+ seminars in 9 tracks. Register now: www.clubindustryshow.com
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