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May.11.2009
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May Step by
Step Articles Online Now
Club Industry’s Fitness Business Pro’s online how-to
section has been updated to include stories about clubs,
marketing,
personal
training and sales,
plus a vendor
viewpoint. Visit www.fitnessbusinesspro.com/stepbystep
to read articles from industry experts.
Getting Sales from
the Web
Join sales and marketing expert Casey Conrad from 3 p.m. to 4 p.m.
EDT on May 21 for a free teleseminar
titled “How to Turn Your Web Leads into Sales.” This free
teleseminar will give you ideas that you can put into practice right
away.
ADVERTISEMENT
New From Retention Management
Prospect Sales Email
The industry's leader in member retention brings you a new tool to
increase sales traffic in these tough economic times. The program
includes:
Easy to use web-interface to create text or HTML
prospecting emails
Emails sent through Retention Management's certified
systems to get past SPAM filters
Now you have the ability to follow-up with guest traffic, lead lists and
former members with Retention Management.
Because now, more than ever - Every Member Matters!
800.951.8048 ext 1
Info@RetentionManagement.com
www.RetentionManagement.com
Click here for more
information.
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Hot News
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Crunch
Files for Bankruptcy, Seeks Sale
NEW YORK -- U.S. Bankruptcy Judge Robert Gerber approved Crunch’s
request to fund operations with $1 million on an interim basis after the
New York-based chain filed for Chapter 11 bankruptcy last week in U.S.
Bankruptcy Court in Manhattan. Read the full story.
ADVERTISEMENT
GLOBAL FITNESS is
the world’s largest supplier of used, remanufactured and refurbished
exercise equipment. As an industry leader, we have a solution for the
demands of every facility. We maintain extensive inventories and low
overheads which directly translate into minimized down times and maximum
savings for you. SPEND LESS & GET MORE.
For Savings of 30-70% Call Today 888.991.9991.
sales@globalfitness.com
Click here for more
information.
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Club Hopping
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Pennsylvania
AG Sues Two Clubs
HARRISBURG, PA -- Pennsylvania Attorney General Tom Corbett has
filed consumer protection lawsuits against two Pennsylvania clubs, one
of which closed last month after it was hailed by Allentown, PA, city
leaders for its great deals. Read the full story.
Club
Owner Arrested for Stealing Money from Members
VALDOSTA, GA -- A club owner was arrested in his own gym for
allegedly stealing thousands of dollars from the bank accounts of his
members, including the town’s police captain. Read the full story.
ADVERTISEMENT
STAMP OUT MRSA! GymWipes Anti-Bacterial PLUS provides the highest
level of disinfectant wipes for all health club and equipment surfaces.
The freshly scented formula is effective against E.coli, Staph, MRSA,
Tuberculosis, HIV-1 and the Norwalk virus. Alcohol Free, Phenol Free and
Bleach Free. 2XL Corporation. www.gymwipes.com 888
977-3726
Click here for more
information.
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School Days
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CSUB
Opens New Student Rec Center
BAKERSFIELD, CA -- A new $22 million student recreation center was
unveiled at California State University Bakersfield (CSUB) in late
April. Read the full story.
ADVERTISEMENT
ABC Financial Services
All aspects of ABC Financial — billing, club management software
and onsite training and support — are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
www.abcfinancial.com
Click here for more
information.
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Boot Camp
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Fort
Lewis Hosts Paralympics Military Camp
FORT LEWIS, WA -- The Warrior Transition Battalion on Fort Lewis,
WA, is hosting a Paralympics Military Regional Sports Camp to give
wounded Army soldiers the opportunity to compete in sporting events
while working on their rehabilitation. Read the full story.
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Industry Beat
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Julie
Main Dies after Battle with Cancer
SANTA BARBARA, CA -- Julie Main, co-owner of West Coast Athletic
Clubs, Santa Barbara, CA, passed away on May 4 of cancer. She was first
diagnosed with cancer in 1993 and had been in remission until a few
months ago. Read the full story.
Former
NFL Player Starts Nonprofit to Serve the Uninsured
DETROIT -- You’re Up, a nonprofit organization dedicated to
providing physical therapy, personal training and spinal cord
rehabilitation to people without insurance, was started earlier this
year in the Detroit area by former NFL player Charlie Sanders Jr. and
personal trainer Rossano Rea. Read the full story.
ADVERTISEMENT
Turn The Ordinary Into Extraordinary…
Is your facility outdated? Get back into the trends! Let RFCY
Architectural Design firm create you a facility of your dreams! Our
award winning designs and budget conscientious solutions sets us apart
from the competition. RFCY will give any facility the updated look it
needs while still remaining affordable.
Why go with any other firm? Let RFCY handle your next build or
renovation!
E-mail: Info@rfcy.net
Website: www.rfcyfitness.net
Phone No: 877.RFCYNET
Click here for more
information.
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Fit to Print
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In Brief...
180 Sports & Fitness, which opened as a gym/sports complex in
2006 in Knoxville, TN, after two former Court South employees acquired
the club formerly run by Bally Total Fitness, has filed for Chapter 11
bankruptcy, the Knoxville News Sentinel reports. The company
listed assets and liabilities of $1 million to $10 million. Creditors
with secured claims against the company totaling $1.3 million include
Bear Stearns Commercial Mortgage Inc., the Internal Revenue Service and
the U.S. Small Business Administration, the newspaper reports.
Elements is expanding its upscale women-only brand into Canada with
a flagship Toronto location. The club is expected to open in early
2010. Miami-based elements currently has 12 U.S. locations with 55
franchised locations under planned development. The company has been
adding health club locations in signature markets such as Chicago,
Atlanta and New York since its inception in 2004.
The $15 million Valparaiso, IN, YMCA opened its doors May 4. The new
80,000-square-foot facility enables the YMCA to offer expanded health,
wellness, educational and family enrichment programs. It features a
state-of-the-art fitness and wellness center, a warm water therapy pool
as well as a recreational pool and six-lane 25-meter lap pool, group
fitness studios and an indoor walking/running track.
Inside
Manufacturers
Les Mills International
has appointed Simon Rickman as chief executive officer of Les Mills West
Coast Inc. The agency, which is majority owned by Les Mills
International, operates from downtown San Francisco and provides Les
Mills programs, training and management systems in nine states on the
West Coast. Rickman had been operations director at Les Mills
International, where he led the company’s largest division—including
responsibility for all aspects of developing, creating and producing the
eight Les Mills group exercise programs as well as the merchandising
businesses.
The Aerobics and Fitness
Association of America is working with Bally Total Fitness and the
YMCA chains in the Los Angeles and Miami areas to provide certification
workshops for Spanish speakers on Sept. 18-20. APEX En Español 2009 was
created to satisfy a demand for qualified personal trainers and group
exercise instructors in cities with a high Spanish-speaking population.
Both the Personal Trainer Certification and the Primary Group Exercise
Certification exams are being offered in both cities. In combination
with AFAA’s nationwide $99-a-day event, APEX En Español 2009 began
taking registrations for its certification workshops on May 1.
Registration details are at www.afaaapex.com or by calling
800-446-2322.
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Speaking Out
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Top 100 Time
The deadline to submit information for the annual Top 100 clubs list
has been extended to Friday, May 15. Fill out this
entry form and e-mail it to Editor Pam Kufahl.
Interested in advertising in Newsbeat? For more information,
click here.
ADVERTISEMENT
 
Have a question regarding
Referral,
Reward and Loyalty Programs?
Ask Maria Parrella-Turco, Executive Director, fitRewards and Senior
Partner, New Paradigm Partners
 Q: Any tips on how I can strengthen my
membership base via new sales and better retention?
A: During this recession consumers are still spending
money, however they are more critical with their buying decisions.
According to a recent study conducted by the department of consumer
affairs, health clubs memberships made the top 10 list of what consumers
are still buying...read more.
Submit
Your Question
Read
All Questions and Answers
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Have a question regarding
Club Management
Software?
Ask Michael Scott Scudder, Club Management Expert
 Q: I’m looking for club software that can be
customized to meet my particular needs. Certain companies say they can,
but no one has followed through with their promise. I have nine clubs in
six states, so I need one central location to host membership data for
all nine clubs. Can you recommend someone?
A: Almost every club owner I have ever met thinks he
has particular needs that no software company is offering in its
standard package. Problem is, no owner wants to spend the additional
money necessary to customize software. All that said, I think Conexion
does a great job of customizing - I have seen several of their custom
packages, really good - and if I am in your shoes I would contact them
first...read
more.
Submit
Your Question
Read All
Questions and Answers
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ADVERTISEMENT
Club Industry East focuses on the key issues for operators of all
types of facilities in today’s market: targeting the right audience,
providing time-efficient programs, ramping up ancillary revenue,
controlling costs and beating low-cost competitors.
Learn at 85+ seminars in 9 tracks. Register now: www.clubindustryshow.com
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