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July.1.2009
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WebSavvy’s
July Article Online Now
To learn about the top 10 health and wellness Web sites, read July’s WebSavvy
column, provided by Club Industry's Fitness Business Pro and
Leslie Nolen, CEO of the Radial
Group and a Step
by Step columnist. Get more from your Web site by clicking here to read past
WebSavvy articles about how to get more e-newsletter subscribers, how to
analyze traffic to your Web site and how to make your site more useful.
Summer Sales
Strategies
Join sales and marketing expert Casey Conrad from 3 p.m. to 4 p.m.
EDT on July 16 for a free teleseminar
titled “Summer Sales Strategies.” Conrad will offer a four-point
plan to help your salespeople improve traffic and closing percentages
during the slow summer months.
ADVERTISEMENT
New Study Shows Email Positively Impacts Exercise Adherence
According to a study published in the June issue of the American
Journal of Preventive Medicine, email has a significant impact on
fostering a healthier lifestyle and exercise adherence.
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800.951.8048 ext 1
Sales@RetentionManagement.com
www.RetentionManagement.com
Click here for more
information.
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Hot News
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TSI
Pays Massachusetts $40,000 in Child Labor Law Fines
BOSTON -- Town Sports International (TSI), New York, paid fines
totaling $40,000 in Massachusetts for violating that state’s child
labor laws. Read the full story.
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Club Hopping
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LA
Fitness, Chris Brown Sued by Photographer
LOS ANGELES -- LA Fitness was named as a co-defendant in a lawsuit
filed in Los Angeles County Superior Court, along with co-defendant
Chris Brown, an R&B singer. Plaintiff Robert Rosen claims he was
assaulted by Brown’s bodyguard after snapping photos of the singer in
LA Fitness’ Universal City facility in May. Read the full story.
Club
Members Protest Proposed Sale to LA Fitness
SILVER SPRING, MD -- Members of a Crunch-owned gym in Silver Spring,
MD, opposed the club’s proposed acquisition by LA Fitness, citing a
lost sense of community among their complaints, and won. Read the full
story.
Former
Club Owner Pleads Guilty to Credit Card Fraud
NASHUA, NH -- A New Hampshire club owner pleaded guilty to
violations of the state’s consumer protection act after cutting a deal
with the state’s attorney general. Sean Corriveau, former manager and
president of Elite Fitness Inc., is required to pay $14,000 of
restitution for fraudulent credit card use and must serve a 30-day jail
sentence. Read the full story.
Florida
Gov. Commends Gainesville's Free Teen Membership Program
GAINESVILLE, FL -- Gainesville Health & Fitness Centers’ Free
Summer Teen Membership program has received some attention from Florida
Gov. Charlie Crist. The governor sent a thank-you letter to the club for
offering the program, which began June 15 and ends Aug. 15. Read the
full story.
Muscle
Beach Launched as Fitness Brand
WILBRAHAM, MA -- Multinational Brands, Wilbraham, MA, is launching a
new franchise called Muscle Beach, which encompasses tanning salons,
massage studios, sports beverage bars, sandwich shops, a sports
nutrition center, fitness equipment stores and fitness clubs, according
to founder Daniel Tschirret, who started up Fitness Forum in Worcester,
MA, and Chic Physique in Brookline, MA, in the 1980s. Read the full story.
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information.
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School Days
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University
of New Mexico Plans New Rec Center
ALBUQUERQUE, NM -- The University of New Mexico (UNM) announced
plans to build a new student recreation center to replace its currently
outdated facility and be more competitive with its peer institutions,
according to the school’s student affairs committee. Read the full story.
ADVERTISEMENT
ABC Financial Services
All aspects of ABC Financial — billing, club management software
and onsite training and support — are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
www.abcfinancial.com
Click here for more
information.
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Boot Camp
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Marine
to Compete in International Games
OKINAWA CITY, JAPAN -- By incorporating sprint interval training
into his regular exercise regimen, 1st Lt. Rob Gerdes of the 3rd
Reconnaissance Battalion has earned a spot to compete in the CrossFit
Games slated for July 10-12 in Aromas, CA. Read the full story.
ADVERTISEMENT
Turn The Ordinary Into Extraordinary…
Is your facility outdated? Get back into the trends! Let RFCY
Architectural Design firm create you a facility of your dreams! Our
award winning designs and budget conscientious solutions sets us apart
from the competition. RFCY will give any facility the updated look it
needs while still remaining affordable.
Why go with any other firm? Let RFCY handle your next build or
renovation!
E-mail: Info@rfcy.net
Website: www.rfcyfitness.net
Phone No: 877.RFCYNET
Click here for more
information.
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Industry Beat
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AFP Designs Fitness
Center for Florida Apartments
ORLANDO, FL -- Advantage Fitness Products (AFP) recently completed a
fitness center project for the Apartment Investment and Management Co.
(AIMCO), as part of an extensive remodeling of the 600-unit Sun Lake
Apartment facility in southern Florida. AFP handled the planning, design
and supply buying for the new fitness center.
“Providing a high-quality fitness environment can pay significant
dividends in the multi-dwelling business from several standpoints,
including tenant satisfaction, reducing churn and even revenue
generation,” says Bryan Green, president and CEO of AFP. The company
incorporated equipment from Precor and Paramount for the project, as
well as an array of dumbbells and accessories, such as resistance bands
and stretching mats.
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Fit to Print
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In Brief...
The YMCA of Southern Illinois received a $206,150 grant from the
U.S. Department of Education. The grant may be used to expand the Y’s
physical education programs, including after-school programs, to help
students meet the state physical education standards.
The 2009 Life Time Fitness Triathlon Series Race to the Toyota Cup
begins July 11 with the Life Time Fitness Triathlon in Minneapolis.
Other events in the series are the Nautica New York City Triathlon on
July 26, the Chicago Triathlon on Aug. 30, the Kaiser Permanente Los
Angeles Triathlon on Oct. 4 and the Toyota U.S. Open Triathlon
Championship Event on Oct. 11 in Dallas.
Fitness Together Franchise Corp. has launched its redesigned Web site. The site features a
new opt-in e-mail marketing campaign for consumers and an online
application process for franchise prospects. The site also is equipped
with video, sharing features and easy-to-navigate functions aimed to
handle increased site traffic and assist with growing consumer and
franchise sales.
Inside
Manufacturers...
Fiserv Inc. launched the
next release of its Compete software. The updated software includes an
electronic contract management feature that supports multiple contracts
and multiple forms of payment for each club member, including checks,
debit and credit cards. Compete also allows multiple service agreements,
different billing cycles and different due dates. Compete also now
includes the ability to capture electronic signatures and sell personal
training visits as dues-related revenue with configurable expiration
dates for flexibility.
Motus USA was recently
selected to outfit the Lancaster (PA) Family YMCA cardio deck for the
Lampeter-Strasburg YMCA branch. Motus treadmills, exercise bikes and
cross-trainer ellipticals were installed at the 38,000-square-foot
facility. Motus also recently sold M-Racing indoor cycling NRG and
Fusion models for the Ellicott City (MD) YMCA location of the Y of
Central Maryland. A second fleet of the M-Racing Series of indoor
cycling bikes also was installed at the YMCA in Perry Hall, MD.
Polar announced a partnership
with America’s Health Insurance Plans (AHIP) and plans to offer
AHIP’s health plan members its heart rate tracking technology for
integration into their wellness offerings.
The Aerobics and Fitness
Association of America (AFAA) is again offering its personal trainer
certifications at lower prices, this time during APEX, which will be
held Sept. 11-13 in health clubs around the country. The goal of APEX is
to make certifications affordable through $99-a-day-per-program
workshops. AFAA certifies in personal training, group exercise, step
aerobics and kickboxing. The organization also educates and trains
people within other specialties that include Pilates, yoga, indoor
cycling, injury prevention and more.
Mark de Gorter has been appointed president of Power Plate North America. He will
work closely with parent company Power Plate International, London, on
global product and marketing initiatives. De Gorter most recently had
been COO for Velocity Sports Performance. He also has worked for J.
Walter Thompson/USA on the Health & Tennis Corporation of America
advertising account and helped lead its transition to the company
currently known as Bally Total Fitness, which he later joined to manage
its advertising and marketing.
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Click here for more
information.
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Speaking Out
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Best of the
Best Deadline Extended
To enter Club Industry’s Fitness Business Pro’s seventh
annual Best of the Best contest, go online to print out
the entry form and either e-mail it to Editor Pam Kufahl or mail it to her at
the address provided on the form. The deadline has been extended to July
15.
Interested in advertising in Newsbeat? For more information, click
here.
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