FBP_STEP BY STEP_ A Penton Media Property April 15, 2010 If you want to view this on the web go to: http://enews.penton.com/enews/clubindustry/v/364 ---------------------------------------- ADVERTISEMENT (http://www.retentionmanagement.com) ---------------------------------------- ---------------------------------------- ADVERTISEMENT 2010 is a critical year... * Stay connected with current members using automated email communication * Convert new sales into long-term members by integrating them more effectively * Proactive and automatic follow up with low and non-users * Market club services, specials, referrals and programs using our state-of-the-art broadcast email templates * Increase leads, follow up with guest traffic and reconnect with former members using our Prospect email program Now is the Time. Contact Us Today. www.RetentionManagement.com ---------------------------------------- --Call for Entries: Best of the Best Contest Do you think your club has winning programs? If so, put them up against programs from other clubs by entering the eighth annual Club Industry Best of the Best competition. Winners will be featured in the magazine and will receive their awards at the Club Industry show in October. Entries are due June 7, so download a PDF entry form today to get started. To view the full article go to: http://blog.clubindustry.com/fitnessbusinessproblog/2010/04/08/its-best-of-the-best-time-again/ ---------------------------------------- ADVERTISEMENT The World Instructor Training Schools, in conjunction with its college and university partners, requires internships for many of its certifications. The concept is as simple as in any other health career; you must have more than just book knowledge. For more information on our student intern program, please click here (http://www.witseducation.com/generalwits/internship.htm). ---------------------------------------- CLUBS --Fitness Management: The Expected Evolution in 2010 Ann Gilbert As each year passes, I can see the evolution of the fitness manager position in the industry. Once seen as a glorified class coordinator and/or top trainer, the fitness manager of 2010 has grown to be a true retention manager. To view the full article go to: http://clubindustry.com/stepbystep/clubs/0201-expected-evolution-2010/ ---------------------------------------- ADVERTISEMENT The industry's first and only rewards program that provides member motivation, develops club loyalty, and enhances brand image. Proven to improve the bottom line numbers in profit centers, increase referrals, boost retention, and build member loyalty. Points earned are easily redeemed online for brand-name merchandise, club embroidered apparel, and in club services. www.fitrewardsclub.com ---------------------------------------- --Top 10 Fitness Trends for 2010 Dave McGarry What does 2010 hold for the industry as far as fitness trends? Here are my thoughts on what to watch for this year. To view the full article go to: http://clubindustry.com/stepbystep/clubs/0302-top-fitness-trends/ ---------------------------------------- ADVERTISEMENT Who Else Wants To Make $20 - $70K In PT Sales Every Month? Special report reveals how your health club can generate $20,160 To $70,560 per month in PT sales from your existing membership... Within the next 90 days! Click here to grab your copy now. - http://www.ptsalessystem.com/index5.html?utm_source=FitnessBusinessPro&utm_medium=email&utm_campaign=C41009 ---------------------------------------- --Give Back and You'll Get Back Nic DeCaire Why did you become part of the fitness industry? Whatever your reason, I urge you to consider going a step further by giving back. It pays dividends that are incredibly gratifying. To view the full article go to: http://clubindustry.com/stepbystep/clubs/0401-choosing-right-charity/ DESIGN --The Environmental Impact of Going Green Kurt Broadhag Eco-friendly design provides many benefits to club operators beyond helping with climate change. To view the full article go to: http://clubindustry.com/stepbystep/design/0401-going-green-impact/ MARKETING --Mastering the Game When Employees Use Social Media Denise Lee Yohn The social Web has hit the mainstream, fundamentally changing the way companies communicate with customers and promote themselves. To view the full article go to: http://clubindustry.com/stepbystep/marketing/0401-mastering-social-media/ PERSONAL TRAINING --A Powerful Personal Training Referral Program for Health Clubs Curtis Mock Referral programs are a powerful way to generate new memberships. You're probably quite familiar with a variety of methods to generate these referrals. However, referrals can also generate more personal training business. To view the full article go to: http://clubindustry.com/stepbystep/personaltraining/0201-powerful-personal-training/ --Do's and Don'ts of Group Training Sherri McMillan At Northwest Personal Training, we conduct a variety of group personal training programs. We have had to work hard to ensure our sessions are different enough from a typical group fitness class so that people will pay an additional $120 per month to have access to these programs. To view the full article go to: http://clubindustry.com/stepbystep/personaltraining/0305-group-training-evaluation/ --Ten Things You Must Know Before Starting an Internship for Your New Trainers Ann Gilbert Establishing an internship for your trainers can help improve adherence to your system, create an alliance to the team, increase the understanding of your brand and improve staff retention. To view the full article go to: http://clubindustry.com/stepbystep/personaltraining/0401-starting-internship-tips/ PROGRAMMING --Eight Ways to Increase Member Usage in Your Aquatics Area Ann Gilbert Although many club operators have taken action to fill in pools or are decreasing the number of aquatics classes on their schedule, fitness entrepreneurs are seeing the wet area as the new hub of member activity. Here are 10 ways to increase member usage of your aquatics area. To view the full article go to: http://clubindustry.com/stepbystep/programming/0302-increase-member-usage/ --Investing in Corporate Wellness Programs Jasmine Jafferali At least 25 percent of the health care costs incurred by working adults are attributed to modifiable health risks, such as poor diet and lack of exercise. More employees are spending more time at work, with their work causing them to sacrifice their health and family time. What are you doing to help improve the bottom line? To view the full article go to: http://clubindustry.com/stepbystep/programming/0201-investing-corporate-wellness-programs/ RETENTION --Inside the Mind of Your New Member Ken Freiberg Many people cite a lack of time or money as their reasons for not joining a health club, but I've found that these three more prevalent factors stop them from getting started. To view the full article go to: http://clubindustry.com/stepbystep/retention/0201-inside-new-member/ --Membership Retention Strategies: Plan "B" for 2010 Bob and Jolyn Esquerre Why is it that after about 25 years of trying to fix the membership attrition problems within the fitness industry, we are still experiencing a membership attrition rate of 35 percent to 45 percent? To view the full article go to: http://clubindustry.com/stepbystep/retention/0305-membership-retention-strategies/ SALES --Basic Fitness Knowledge Helps Staff Sell More Memberships Karen Woodard-Chavez Two simple realities hold most sales people back in our industry: 1) Most of them are trained on sales techniques but are not trained well on sales techniques, and 2) Most of them have little training on product knowledge or what it actually is that they are selling. To view the full article go to: http://clubindustry.com/stepbystep/sales/fitness-knowledge-sales/ --Selling Group Training at the Right Price Point Bob and Jolyn Esquerre What determines the right price for group training? The "v" word -- value. If we create value in the eyes of the educated consumer, they will want it. If we make the service scarce enough or hard to find, the service becomes valuable. To view the full article go to: http://clubindustry.com/stepbystep/sales/0205-selling-group-training/ VENDOR VIEWPOINT --Getting Your Web Site in Shape Ron McArthur Just like your body needs weekly, even daily, maintenance, the same philosophy can apply to your company's Web site. Proper upkeep, along with a strategic plan that entails a clean look and engaging content, can help drive more visitors to your site and more customers to your business. To view the full article go to: http://clubindustry.com/stepbystep/vendorviewpoint/0302-fixing-web-site/ ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.fitnessbusiness-pro.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.fitnessbusiness-pro.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For information regarding advertising in NewsBeat, please contact: National Sales Manager: Marty McCallen at mailto:marty.maccallen@penton.com Account Manager: Matt Sinkovich at mailto:matt.sinkovich@penton.com Classified Sales: Gary Kazmier at mailto:gary.kazmier@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: 866-505-7173 International: 847-763-9504 or mailto:clubindustry@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.fitnessbusiness-pro.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2010, Penton Media. 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