FBP_STEP BY STEP A Penton Media Property January.15.2010 If you want to view this on the web go to: http://enews.penton.com/enews/clubindustry/v/351 ---------------------------------------- ADVERTISEMENT (http://www.retentionmanagement.com) ---------------------------------------- ---------------------------------------- ADVERTISEMENT 2010 is a critical year... * Stay connected with current members using automated email communication * Convert new sales into long-term members by integrating them more effectively * Proactive and automatic follow up with low and non-users * Market club services, specials, referrals and programs using our state-of-the-art broadcast email templates * Increase leads, follow up with guest traffic and reconnect with former members using our Prospect email program Now is the Time. Contact Us Today. www.RetentionManagement.com ---------------------------------------- CLUBS --Social Networking -- Don't Miss the Party By Barry Klein There is no hotter topic today in any business than social networking. In fact, just having a Web site seems very last millennium, and if you're not Facebooking, tweeting, blogging and MySpace-ing... To view the full article go to: http://clubindustry.com/stepbystep/clubs/0106-social-networking-party/ ---------------------------------------- ADVERTISEMENT The World Instructor Training Schools, in conjunction with its college and university partners, requires internships for many of its certifications. The concept is as simple as in any other health career; you must have more than just book knowledge. For more information on our student intern program, please click here (www.witseducation.com/generalwits/internship.htm). ---------------------------------------- --How to Handle an Emergency By Jeff Walker After the LA Fitness shootings in Pennsylvania this past summer, some club operators began to think about what their staffs would do in a similar emergency... To view the full article go to: http://clubindustry.com/stepbystep/clubs/1204-handle-club-emergency/ ---------------------------------------- ADVERTISEMENT Who Else Wants To Make $20 - $70K In PT Sales Every Month? Special report reveals how your health club can generate $20,160 To $70,560 per month in PT sales from your existing membership... Within the next 90 days! Click here to grab your copy now. - http://www.ptsalessystem.com/index5.html?utm_source=FitnessBusinessPro&utm_medium=email&utm_campaign=C41009 ---------------------------------------- --Implementing Kids Programming in an Adult Facility By Ann Gilbert You can implement children's programming in your adult facility with a strategic plan of action. The benefits of adding the programming outweigh any of the challenges... To view the full article go to: http://clubindustry.com/stepbystep/clubs/1103-implementing-kids-programming/ ---------------------------------------- ADVERTISEMENT The industry's first and only rewards program that provides member motivation, develops club loyalty, and enhances brand image. Proven to improve the bottom line numbers in profit centers, increase referrals, boost retention, and build member loyalty. Points earned are easily redeemed online for brand-name merchandise, club embroidered apparel, and in club services. www.fitrewards.com ---------------------------------------- --Is a Fitness Franchise Right for You? By Rob Shapiro Do you dream of running your own business but aren't sure how to get started? Buying a fitness franchise could be the solution... To view the full article go to: http://clubindustry.com/stepbystep/clubs/1008-fitness-franchise-decision/ DESIGN --Seeing Green in Your HVAC System By Kurt Broadhag The HVAC system (heating, ventilation and air conditioning) is a crucial but often overlooked component in the gym setting as it relates to creating a healthy, comfortable environment for your members... To view the full article go to: http://clubindustry.com/stepbystep/design/1007-green-hvac-system/ MARKETING --Drive Quality Traffic with Special Events and Public Relations By Tony Santomauro Special events are a cost-effective way of generating referrals and bringing new prospects to your club... To view the full article go to: http://clubindustry.com/stepbystep/marketing/1204-fitness-events-public-relations/ --Setting Up a Press Release Campaign By Tony Santomauro Now that you have established a special events calendar (see my December column), it is time to set up a press release campaign. The goal of a special events and press release program is to generate nonmember traffic to your events... To view the full article go to: http://clubindustry.com/stepbystep/marketing/0106-press-release-campaign/ --Five Tired Phrases Health Club Owners Should Avoid By Leslie Nolen If you're using the following five phrases in your club marketing materials, it's time to revitalize your copy with sparkling, specific language that zeroes in on why your members love your health club... To view the full article go to: http://clubindustry.com/stepbystep/marketing/1103-tired-phrases-should-avoid/ --Differentiate Your Way to Success By Denise Yohn "Differentiate or die" has been the mantra of business leaders ever since a book bearing those words as its title emerged nearly a decade ago. Now more than ever, differentiation is the key to success in today's resource-constrained, highly competitive business environment... To view the full article go to: http://clubindustry.com/stepbystep/marketing/1008-differentiate-success-ways/ PERSONAL TRAINING --Using a Fitness Assessment to Sell Personal Training By Sherri McMillan If your trainers currently are not performing fitness assessments on new clients or members, then it's time to provide them with the skills and resources to start... To view the full article go to: http://clubindustry.com/stepbystep/personaltraining/1204-fitness-assessment-sell-personal-training/ --The Components of a Good Fitness Assessment By Sherri McMillan Last month, I addressed the basics of how to use assessments to sell personal training. If you don't already have an assessment process in place, you can borrow from the assessment tool that we use, which I'll explain below... To view the full article go to: http://clubindustry.com/stepbystep/personaltraining/0106-good-fitness-assessment/ --Motivating Staff during Difficult Times By Ryan Vogt During challenging times, you must focus on your team's strengths. What can your personal training team do to drive up the company's non-dues revenue... To view the full article go to: http://clubindustry.com/stepbystep/personaltraining/1103-motivating-staff-during-difficult-times/ PROGRAMMING --Establishing Record-Setting Aquatics Programming By Jim Clark With five swimming pools (two indoor and three outdoor), LifeCenter Plus has a unique summertime problem: overcrowding in our pool areas. As most clubs are struggling to hold onto members during the summer months... To view the full article go to: http://clubindustry.com/stepbystep/programming/1103-establishing-aquatics-programming/ RETENTION --Seven Tips for Retaining Trainers and Instructors By Dave McGarry What would happen if you lost your best personal trainer or group exercise instructor to a competitor? If this has ever happened to you, then you know how important it is to retain your trainers and instructors... To view the full article go to: http://clubindustry.com/stepbystep/retention/0106-retaining-trainers-tips/ --Are You Easy? By Pat Rigsby Did that title catch your attention? Thought so. Well, the expanded version of that title is "Are You Easy to Do Business With?" but it doesn't seem to be as much of an attention grabber as the abbreviated headline... To view the full article go to: http://clubindustry.com/stepbystep/retention/1008-easy-doing-business/ VENDOR VIEWPOINT --Standard Levels of Care for Personal Trainers By Jay Del Vecchio Conversations about governmental regulation of personal trainers are once again on the forefront. California, Georgia, Maryland, Massachusetts and New Jersey are considering legislation that would provide for state regulation of fitness professionals... To view the full article go to: http://clubindustry.com/stepbystep/vendorviewpoint/0106-personal-trainers-standard/ --Stronger Customer Retention Through Content-Driven E-Communications By David Fish Routinely assessing marketing strategies for retaining and engaging current members can serve as a worthwhile exercise to determine if you are effectively communicating with your customers... To view the full article go to: http://clubindustry.com/stepbystep/vendorviewpoint/1204-customer-retention-ecommunication/ --Keep Your Club Patrons Healthy during the Flu Season By Peter J. Sheldon Sr. Health clubs and gyms are primarily focused on promoting healthy living, but as the flu season approaches, they become extra adept at harboring a variety of germs and microbes... To view the full article go to: http://clubindustry.com/stepbystep/vendorviewpoint/1103-keep-club-patrons-healthy/ --How to Never Run Out of Leads By Page Christenbury Almost all fitness business owners have robust Web sites set up to promote their latest marketing promotions and gym locations. However, driving qualified traffic and maintaining a steady flow of leads remains a challenge... To view the full article go to: http://clubindustry.com/stepbystep/vendorviewpoint/1008-search-engines-help-leads/ ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.fitnessbusiness-pro.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.fitnessbusiness-pro.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For information regarding advertising in NewsBeat, please contact: National Sales Manager: Marty McCallen at mailto:marty.maccallen@penton.com Account Manager: Matt Sinkovich at mailto:matt.sinkovich@penton.com Classified Sales: Gary Kazmier at mailto:gary.kazmier@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: 866-505-7173 International: 847-763-9504 or mailto:clubindustry@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.fitnessbusiness-pro.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2010, Penton Media. 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