FBP_STEP BY STEP_ A Penton Media Property July.15.2010 If you want to view this on the web go to: http://enews.penton.com/enews/clubindustry/v/376 --Read the Latest Step by Step Columns Read tips from club operators and industry consultants related to retention, sales, programming, marketing, design and nutrition in the latest Step by Step columns, posted monthly on our website. To view the full article go to: http://clubindustry.com/stepbystep/ ---------------------------------------- ADVERTISEMENT The World Instructor Training Schools, in conjunction with its college and university partners, requires internships for many of its certifications. The concept is as simple as in any other health career; you must have more than just book knowledge. For more information on our student intern program, please click here (http://www.witseducation.com/generalwits/internship.htm). ---------------------------------------- CLUBS --Putting in Place a Culture of Service Excellence By Scott A. Chovanec The biggest reason that people leave a club is poor customer service, not competition. The following tips detail how to provide exceptional service. To view the full article go to: http://clubindustry.com/stepbystep/clubs/service-excellence-201007/ --How Will Health Reform Help or Hurt Your Club? By Greg Justice For years, our country has focused on medical management of chronic illness rather than on prevention of health issues. The recently passed Health Reform Act would help shift the trend from disease management to prevention. To view the full article go to: http://clubindustry.com/stepbystep/clubs/health-reform-and-clubs/ --Six Steps to Successful Community Events By Sherri McMillan Special events are the best way to develop community, create excitement, set training goals and offer something to look forward to. Unfortunately, few operators have been taught how to do this well. Most neglect the fine details and wind up dealing with chaos, stress and an unsuccessful event. To view the full article go to: http://clubindustry.com/stepbystep/clubs/successful-community-events-0507/ DESIGN --Designing Around New Technology in the Fitness Industry By Kurt Broadhag New technology is having an effect on all aspects of gym design and operations, including equipment design, training aids, member experience and operational efficiency. To view the full article go to: http://clubindustry.com/stepbystep/design/design-around-technology-201007/ MARKETING --Making Your Health Club Viral in Three Steps By Pat Rigsby Your club should be viral. But what is viral, you may be asking? Viral is a marketing phenomenon that facilitates and encourages people to pass along a marketing message. It generally refers to viral Internet marketing, but it can be used to spread the word about your club in other ways, too. To view the full article go to: http://clubindustry.com/stepbystep/marketing/0601_making_health_club_viral/ --To Survive, the Fitness Industry Must Rethink Fitness By Denise Lee Yohn Winning in our industry has essentially been about stealing market share -- we're all fighting to get our share of the membership pie. But what if we grew the size of the whole pie? If we could generate new demand for fitness, our growth potential wouldn't be limited by the current zero-sum game. To view the full article go to: http://clubindustry.com/stepbystep/marketing/rethink-fitness-market-share-0507/ NUTRITION --How to Attract Women to Your Dietician Services By Jasmine Jafferali When it comes to marketing your nutrition services, women are often your best target. Women are the decision-makers when it comes to their families' needs and overall health. Many companies are focusing their marketing campaigns on this population, and you should, too. To view the full article go to: http://clubindustry.com/stepbystep/nutrition/attract-women-dietician-services-0507/ PERSONAL TRAINING --Invest in Your People and Watch Your Business Thrive By Sherri McMillan If you want to grow your personal training business or department, you must invest in your team. To view the full article go to: http://clubindustry.com/stepbystep/personaltraining/invest-trainers-thrive-201007/ --It May Be Time to Fire Your Trainers By Nic DeCaire If your members are not getting what they pay for when it comes to personal training, it is time to fire your trainers. To view the full article go to: http://clubindustry.com/stepbystep/personaltraining/0601_fire_your_trainers/ PROGRAMMING --Top Ten Programs for Your Female Members By Ann Gilbert The following are the top 10 programs that I'd suggest offering your female members. To view the full article go to: http://clubindustry.com/stepbystep/programming/ten-programs-females-201007/ RETENTION --Create the Fairmont Experience in Your Club By Karen Woodard-Chavez I want to share with you the superior customer service I experienced at the Fairmont Pierre Marques hotel, and how that can translate to the club environment. To view the full article go to: http://clubindustry.com/stepbystep/retention/0601_fairmont_experience_in_clubs/ --How to Drive a Sales-Based Retention Program By Thomas Kulp For more than 25 years, health club operators drove the industry on a model of selling memberships based on the attributes of our facilities and on our pricing strategies. Today, however, we are in a different world, and a new model needs to emerge. To view the full article go to: http://clubindustry.com/stepbystep/retention/sales-based-fitness-retention-program/ SALES --Grow Your Retail Sales and Ancillary Revenues By Bonnie Patrick Mattalian Follow this five-step plan to develop a strategy for success in ancillary revenue sales. To view the full article go to: http://clubindustry.com/stepbystep/sales/grow-retail-sales-ancillary-revenues-0507/ --Promote Your Personal Training Business Inside the Club By Dave McGarry As you know, personal training is still one of the fastest-growing parts of the fitness business. If you want it to be a profit center for your club, then consider implementing the following items to promote it. To view the full article go to: http://clubindustry.com/stepbystep/sales/0601_promote_personal_training_business/ --Set the Stage for More Member Referrals By Pat Rigsby Getting members to give referrals isn't as easy as it used to be, but you can still be a referral-driven business. To view the full article go to: http://clubindustry.com/stepbystep/sales/member-referrals-072010/ ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.clubindustry.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.clubindustry.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For information regarding advertising in NewsBeat, please contact: National Sales Manager: Marty McCallen at mailto:marty.maccallen@penton.com Account Manager: Matt Sinkovich at mailto:matt.sinkovich@penton.com Classified Sales: Gary Kazmier at mailto:gary.kazmier@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: 866-505-7173 International: 847-763-9504 or mailto:clubindustry@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.clubindustry.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2010, Penton Media. 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