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September.10.2007
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Step by Step Launches New Category
Club Industry's Fitness Business Pro's online how-to section
has added design as a new topic area. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
industry experts on design, programming, retention, personal training
and more.
Here's what to look for in September in our Step by Step online
section:
Step
by Step: Design New!
Kurt Broadhag, president of K Allan Consulting and 23D Gym Design, shows
owners how to make their facilities greener.
Step
by Step: Clubs
Jim Thomas, founder and president of Fitness Management USA Inc.,
discusses the benefits of a well-trained staff.
Step
by Step: Personal Training
Jayson Hunter, dietitian and fitness professional, shares three ways to
keep trainers up-to-date on the latest research.
Step
by Step: Retention
Daniel Carlin Frey, who has experience in the restaurant and fitness
industry, talks about how to handle member issues.
Step
by Step: Programming
Wendy Jett, corporate group fitness director for Global Fitness
Holdings/Gold's Gym, explains the pros and cons of branded classes.
If you would like to be a Step by Step columnist, please e-mail
Jennipher Shaver at
jennipher.shaver@penton.com with your mug shot, one paragraph bio
and three topic ideas for 750-word how-to articles.
ADVERTISEMENT
Retention Management® — The Leader in
Attrition Defense announces a new seminar at Club Industry presented
by Rich Ekstrom, President — "Improving Retention vs. Maintaining
Retention: There is a Difference."
Also visit us at Booth 1158
And learn about the industry's leading automated member communication
service that helps you connect with your members like never before.
800.951.8048 ext.1
Info@RetentionManagement.com
www.RetentionManagement.com
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Hot News
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Planet Fitness, World Gym Owners
Meet in Las Vegas
LAS VEGAS -- Franchisees of both Planet Fitness and World Gym clubs
met with Planet Fitness executives Thursday during an information forum
at the Rio All-Suite Hotel & Casino in Las Vegas. Some franchisees,
especially those of World Gym clubs, left the forum with some unanswered
questions. Read the full story.
Keynote Speaker Changes at
Club Industry
CHICAGO -- The focus of the second keynote presentation at the Club
Industry 2007 Conference and Exhibition has shifted from medical
wellness to sustainability. Phillip Mills, CEO of Les Mills, will be the
keynote speaker at 11:30 a.m. on Friday, Oct. 12, at the McCormick Place
Convention Center in Chicago, according to Zari Stahl, show director for
Club Industry 2007. Read the full story.
ADVERTISEMENT
The Xvest (adjustable weight vest) voted as "The Best Fitness
Product of the Year" by industry experts.
It's no wonder why the Xvest is utilized by the NFL, NBA, MLB and the
Summer and Winter Olympians. First responders and the military depend on
it for staying in top condition.
The Xvest can give your exercise and training the extra boost that it
needs. Put it on for jogging, power-walking, or with any aerobic
exercises. Your workout will be more productive and burn up to 70% more
calories in the same amount of time. Until now, there have been no
product on the market that allows you to condition aerobically while
building lean muscle mass. www.thexvest.com
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Club Hopping
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Construction
Resumes After Club's Building Collapses
DE PERE, WI -- Construction crews recently returned to the site
where a building that will house a Snap Fitness health club collapsed,
injuring four men. Read the full story.
Ys Increase
Programming to Address Obesity in Adults and Children
CHICAGO -- YMCAs across the country have increased programs to
address weight gain and obesity among youth and adults, according to a
report by the YMCA of the USA, which studied changes in programming from
2005 to 2006. Read the full story.
Personal Training Company
Offers Franchises
NEW CANAAN, CT -- The owners of Personal Training Professionals
(PTP) have begun selling their club model as a franchise.
The personal training franchises will be sold to fitness professionals.
PTP will give the franchisees an initial boost by helping with site
selection, owner training, marketing plans and other items to get
started. The original location in New Canaan, CT, is the only one sold
so far, according to Jason Baer, president of PTP. The franchises will
be sold at a flat fee of $35,000, with a 6 percent royalty charged
annually.
The franchise model offers a variety of profit centers, including
nutritional counseling, massage therapy, small group exercise classes
and youth fitness programs, Baer says.
"I am tremendously proud to share our methodology and business practices
to help others achieve the success we have seen over the past nine
years," Baer says. "Our franchisees and all of our trainers are highly
qualified, motivated individuals who are versed in the specific methods
of PTP. Our attention to detail and commitment to excellence is second
to none."
ADVERTISEMENT
Give your club and your members the program for success!
Polar's turnkey cardio coaching program can help you:
- Maximize member results
- Streamline your sales process
- Increase revenue streams
- Enhance personal training services
To learn how you can easily implement this program in your club, email
jesse.harper@polarusa.com,
call (800)841-8333 or learn more at www.polarusa.com/clubtechnology.
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School Days
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Fitness Fee Increases at
Penn State
UNIVERSITY PARK, PA -- Students at Penn State University will be
paying more to work out this year. The fitness membership fee increased
$9 per semester from last year because of the addition of the Rec Hall
fitness center, according to the university's newspaper, The Daily
Collegian. Read the full story.
Texas
Governor Signs Fitness Bill
AUSTIN, TX -- Texas Gov. Rick Perry recently signed Senate Bill 530
requiring more physical fitness for children in third through 12th
grades. The bill requires fitness evaluations to be conducted each year
and sent to the Texas Education Agency. Read the full story.
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Boot Camp
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Sailors and Marines
Participate in Half Marathon From Persian Gulf
USS ENTERPRISE, AT SEA -- Although Marines and sailors in the
Enterprise Carrier Strike Group were on duty on the USS Enterprise in
the Persian Gulf, they were still able to run in the seventh annual Rock
'n' Roll Half Marathon held on Aug. 30 in Virginia Beach, VA, thanks to
the Navy Morale, Welfare and Recreation (MWR) department's creative
efforts. Due to weather and lack of space, the race was completed on
treadmills from the flag bridge. Read the full story.
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Industry Beat
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Beginning
to Work Out Is Main Battle, Survey Says
NEW YORK -- Sixty-five percent of people surveyed said that getting
motivated to do their first workout is the hardest part about starting
an exercise routine, according to a survey from GymTicket.com, a health
club search engine. Read the full story.
Researchers Say
Weight-Loss Surgery Extends Lifespan
BATON ROUGE, LA -- As obesity rates have increased, gastric bypass
and other abdominal surgeries have gained in popularity. Despite other
reports that extreme weight loss reduces lifespan, new research suggests
that these surgeries may be extending or saving lives. Read the full story.
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Fit to Print
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In Brief...
Life Time Fitness has purchased the White Bear Racquet & Swim
Club in White Bear Lake, MN. The new facility will be the 25th in the
Twin Cities area for Life Time Fitness and 66th nationally. Employees at
the White Bear facility have been given the opportunity to remain with
the facility.
Gold's Gym has hired Stephen Dixon as its new director of franchise
development, the company announced Thursday. Dixon will be responsible
for awarding Gold's Gym franchise opportunities to a targeted pool of
candidates in the United States. Dixon was formerly the franchise sales
and area director for the Colorado-based pizza chain Nick-N-Willy's
Franchise Co.
Inside
Manufacturers...
Anytime Fitness named Life
Fitness as Vendor of the Year for overall product quality and
services at the recent Anytime Fitness conference in Utah. To ensure
that preferred vendors meet corporate expectations, Anytime Fitness
conducts an annual survey of its franchisees to assess vendors on
products, customer service, maintenance and repairs, value and
follow-up.
Powerhouse Gyms has chosen Les
Mills as its provider of group fitness programs. Les Mills makes its
eight programs available in more than 11,000 clubs around the world.
Powerhouse has nearly 300 clubs worldwide and has a top 5 ranking on the
International Health, Racquet and Sportsclub Assocation's Global 25
list.
LifeGuard Medical
Solutions' Health
Club AED Program allows health clubs to purchase a heart defibrillator
at a
nationally contracted discounted rate structure. The program provides
the HeartStart Onsite AED,
manufactured by Philips Medical Systems.
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Speaking Out
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Reader Poll
Visit our Web site
to participate in an online poll that asks the following
question:Do you believe that vibration training is a legitimate
strength-training option?
Results from the last Speaking Out:
Are you surprised that adult obesity rates increased in 31 states
last year?
Yes: 13%
No: 87%
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