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January 10, 2008
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January Step by Step
Articles Online Now
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
industry experts.
Here's what to look for in January in our Step by Step online
section:
Step
by Step: Clubs
Paul Kuck, founder of Fitness Tutor and owner of a personal training
studio, shares 14 ways for club operators to become "rainmakers."
Step
by Step: Personal Training
Patrick Rigsby, co-owner of the Fitness Consulting Group, gives clubs
five steps for making personal training more profitable.
Step
by Step: Sales
Jim Thomas, founder and president of Fitness Management USA Inc.,
discusses how to grow your club one member at a time.
Step
by Step: Programming
Stan Reents, creator of www.athleteinme.com, explains how club operators
can create programming for Baby Boomers.
Step
by Step: Marketing
Ron Greenfield, founder of Individualized Fitness Solutions, describes
six ways clubs can improve their marketing in 2008.
If you would like to be a Step by Step columnist, please e-mail
Jennipher Shaver at
jennipher.shaver@penton.com with your mug shot, one paragraph bio
and three topic ideas for 750-word how-to articles.
ADVERTISEMENT
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Hot News
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Nonprofits, Private
Studios More Appealing Than Club Chains, Survey Says
YONKERS, NY -- Readers of Consumer Reports gave higher marks
to private studios, nonprofit organizations, local community centers and
office fitness facilities over most national health-club chains other
than Life Time Fitness in Consumer Reports National Research
Center's first health-club survey. Read the full story.
ADVERTISEMENT
Wellworks provides e-mail marketing, e-commerce and client
management to club owners. Using Wellworks Communiqué Plus, you can
easily setup an online store carrying fashion-forward products that
generate revenue without the burden of inventory or fulfillment. Create
an e-newsletter in minutes to market your new offerings and connect with
your clients.
www.wellworks.com
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Club Hopping
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New Personal Training Franchise Launches
ANAHEIM, CA -- After 12 years in business, Mike Salerno is launching
a franchise version of his personal training studio, Precision Fitness,
Anaheim, CA. Salerno had three facilities, but he recently sold two of
them to franchisees so that he could concentrate on franchising the
business. He plans to have 10 franchises open by the end of this year,
focusing initially on California. Read the full story.
Florida First Coast Y
Receives $16 Million Donation
JACKSONVILLE, FL -- Starting Feb. 1, current Florida First Coast
YMCA members in Jacksonville, FL, will have another Y where they can
work out. Earlier this month, Brooks Rehabilitation, a provider of
inpatient and outpatient rehabilitation care in northeast Florida and
southeast Georgia, donated its 60,000-square-foot Brooks Health and
Fitness Center to the Y. The donation is estimated to be worth more than
$16 million and is the largest donation ever made to the First Coast Y.
Read the full story.
North Carolina Y Begins Wellness Pilot
Program
SHELBY, NC -- The Cleveland County Family YMCA in North Carolina has
started a wellness pilot program for designated North Carolina state
employees, according to The Shelby (NC) Star. The program is in
partnership with the State Health Plan of North Carolina, which provides
health care coverage to more than 644,000 teachers, state employees,
retirees, current and former lawmakers, state university and community
college personnel, state hospital staff, and their dependents. Read the
full story.
ADVERTISEMENT
New 95X Elliptical Cross-Trainer from Life Fitness
Life Fitness combines form and function with its sleek new 95X
Elliptical Cross-Trainer. Part of the new Elevation™ Series, the
95X is offered with three unique options — the Engage™,
Inspire™ and Achieve™ consoles, which deliver the company's
latest entertainment and motivational features such as iPod®
compatibility, USB connectivity and a Virtual Trainer. Visit www.lifefitness.com or call
1-800-634-8637.
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School Days
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Idaho State Plans
Addition to Rec Center
POCATELLO, ID -- Idaho State University will take construction bids
next month for a proposed $6.3 million addition to the school's student
recreation center. Read the full story.
ADVERTISEMENT
You build the image of your members each day, let DMX help you
build yours. Sensory branding through music, video, messaging and scent.
www.DMX.com
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Boot Camp
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Naval Base
Kitsap Spins into Shape
SILVERDALE, WA -- Navy Region Northwest sailors and their families
participated in the fourth annual Spinvivor Spin-a-Thon captain's cup
event at Naval Base Kitsap, Bangor, Fitness and Aquatic Center in
mid-December. Read the full story.
ADVERTISEMENT
ABC Financial Services
All aspects of ABC Financial — billing, club management software
and onsite training and support — are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
information.
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Industry Beat
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Better Business Bureau
Receiving More Fitness-Club Complaints
ARLINGTON, VA -- The number of complaints received by the Better
Business Bureau (BBB) for fitness clubs has increased more than 90
percent in the last five years, according to a recent BBB study. Read
the full story.
ACE Predicts Fun
for 2008
SAN DIEGO -- This year promises to be filled with water aerobics,
boxing clubs and spicy Latin dancing. That's according to an annual
survey by the American Council on Exercise of its worldwide network of
personal trainers, group fitness experts, advanced health and fitness
specialists, and lifestyle and weight management consultants. Some
trends continue from 2007, including functional fitness, balance
training and increased access to personal training for all segments of
society. Read the full story.
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Fit to Print
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In Brief...
Personal Training Institute's (PTI) Westchester, NY, franchisee,
Arnold Scacchi, was recently awarded the area development rights to
develop and operate multiple clubs throughout Westchester. Twelve PTI
facilities have been established from Maine to New York. Twenty-two
franchise locations are in development throughout New York and
Pennsylvania.
Inside
Manufacturers...
Sportsmith's dual-grip
medicine ball was recently featured and used by contestants on the
popular reality weight-loss TV show, "The Biggest Loser," on NBC.
Stott Pilates appointed
two new members to its management team. Holly Henderson will serve as
senior vice president, marketing, and Kerrie Lee Brown was named vice
president, communications. Henderson has worked previously in product
management and marketing. Brown has 10 years of experience in the health
and fitness industry as a journalist, magazine consultant, motivational
speaker, writer and editor. Brown was previously editor-in-chief of
Oxygen Women's Fitness magazine.
The
CheckFree Health & Fitness business unit, now part of Fiserv Inc.,
announced this month that CheckFree has joined the Gold's Gym national
vendor program. The company is now a preferred provider of
club-management software, electronic funds transfer, and credit-card
processing and outsourced billing services to Gold's Gym franchises and
corporate-owned facilities.
Taraflex Sports Flooring
by Gerflor installed a new 30,000-square-foot maple design floor in
Sullivan County Community College's (NY) Paul Gerry Fieldhouse. Three
Taraflex flooring products were used in the fieldhouse, which serves as
home to athletic competitions, intramural programs, physical education
classes and community events on the college's campus. Taraflex Sport M
Plus was used for the center basketball court. Taraflex Multi-Use 3.0
surrounds the basketball court on three sides and extends underneath the
bleachers. The other half of the fieldhouse is covered with Taraflex
Multi-Use 5.0 flooring. Game lines were drawn on the flooring for five
basketball, three badminton, two tennis and three volleyball courts, as
well as a five-lane sprint track and a three-lane running track.
Mondo's Super X track
flooring will be installed at several U.S. military bases. Fort Bliss in
El Paso, TX, and Keesler Air Force Base in Gulfport, MS, will install
10-mm Super X tracks this month. Fort Bragg in Fayetteville, NC, will
install a 14-mm Super X track in March.
Life Fitness recently
received the Medical Fitness Association's (MFA) Board of Directors
Award for significant advancement in the medical fitness industry. Award
recipients were chosen by a conference award review committee for
outstanding dedication to a healthy lifestyle. Recognitions were
presented during the MFA awards luncheon at the Athletic Business
Conference & Expo in Orlando.
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Speaking Out
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Reader Poll
Visit our Web site
to participate in an online poll that asks the following
question:Do you think that community rec centers have an unfair
advantage over for-profit facilities?
Results from the last Speaking Out:
Do you expect your January 2008 membership sales to be more than,
less than or the same as your membership sales in January 2007?
More than January 2007: 25%
Less than January 2007: 37%
Same as January 2007: 37%
Interested in advertising in Newsbeat? For more information,
click here.
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