Blaine Fox is a recognized expert on the residential mechanical
service industry. He is currently working with some of the nation's
leading HVAC contractors to improve their marketing. He will be
contributing to the HVAC-Talk newsletter on a regular basis and will
also be speaking at Comfortech this year. This is part two of a three
part article on the importance of branding.
It’s an unfortunate reality of our industry that many of our customers
think, “HVAC companies are all the same.” Taking that one step
further, they think, “If all HVAC companies are the same, then I may
as well buy from the company with the lowest price.” It's a sad
thought process, but it’s not their fault. It’s ours.
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On May 19, Danfoss celebrated the grand opening of its new building
with a ribbon-cutting event followed by a luncheon. John Galyen,
president, Danfoss Refrigeration & Air Conditioning, North America, cut
the ribbon and invited all 200 employees into the 46,200-square-foot
facility. Also on hand were several members of Danfoss’ North
American board of directors.
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Sessions & Speakers Announced
The all-new Commercial HVACR Symposium, a component of HVACR Week, gets
underway Thursday, September 24, at 9:15 am with the keynote event:
Robin Crow’s “The Power of Service”, presented by Trane. 
Following the keynote presentation, the Symposium offers the first of
seven technical conferences designed to show contractors how to make the
most of new opportunities in the commercial HVACR market and how to
apply them to their businesses.
Learn how to deal with the realties of the construction process from
individuals with extensive construction knowledge and experience…and
intense passion that drives them to share their knowledge with others.
Scheduled sessions and speakers include the following:
VALUES AND VISION: FOUNDATIONS FOR SUCCESS IN COMMERCIAL
REFRIGERATION
Presenter: Bill Almquist, President • Almcoe Refrigeration Company •
Dallas, TX
KEY CHARACTERISTICS OF LEADING MECHANICAL CONTARCTORS – HOW TO
RAISE YOUR COMPANY TO THE NEXT PERFORMANCE PLATEAU
Presenter: Alan L. Barnes, Jr. • Mechanical Insight Consulting •
Atlanta, GA
PRESCRIPTIONS FOR PEACE: THE VALUE OF MAINTENANCE AGREEMENTS
Presenter: Bob Blanchard, Commercial Services Sales Consultant •
Busby’s Commercial Services • Augusta, GA
INCORPORATING ENERGY BENCHMARKING SERVICES
Presenters: Tin Kensok, Vice President of Marketing Development •
AirAdvice • Portland, OR
BEST PRACTICES FOR ENTERING THE RENEWABLE ENERGY INDUSTRY
Presenter: Todd McLeod, Vice President/Energy Services • Harrington
Engineering • Rocky Hill, CT
DIVERSIFYING YOUR BUSINESS
Presenter: Richard C. Perko, PE, President • Lee Co. • Nashville, TN
(Note: Session Seven and Speaker not yet confirmed)
Online Registration Now Open
Plan now to attend the inaugural Commercial HVACR Symposium. Your
Symposium Pass entitles you to participate in all HVACR Week events,
including the HVACR Week Welcome Reception, Comfortech and the
Engineering Green Buildings Conference & Expo.
For complete details and to register today, visit www.hvacrsymposium.com.
HVACR Week is produced and managed by Penton Media’s Mechanical
Systems Group, which includes Contracting Business.com, HPAC Engineering
and CONTRACTOR magazines, as well as the three component events of HVACR
Week: HVAC Comfortech, the Commercial HVACR Symposium and EGB.
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Do you have a question about controlling costs and growing profits
in this economy? Angus Thomson, vice president & general manager of
Intuit Inc. answers your questions live on the web site. Click below and
ask your question today!
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Cemtrex and the Electrical Training Center, Inc. Copiague, NY, have
partnered to present the Green DCV (Demand Control Ventilation) seminar.
The seminar will be presented on June 24th at the Electrical Training
Center, Inc. 65 Elm Street Copiague, NY 11726, from 6 p.m. to 8 p.m
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Summer has just begun, but we all know how fast that will fly by.
Before you know it, September will be here and that means HVACR Week
2009 in Nashville, Tennessee.
HVAC Comfortech is the main event of HVACR Week, so if you are a
residential and/or light commercial contractor you will definitely want
to be there. The education is alone is worth the registration fee, but
when you add the product showcase and endless networking opportunities,
HVAC Comfortech is the best value in HVACR education and training.
Sign-up before July 19th and not only will you get big discounts off the
regular registration fee, you’ll receive a ton of free gifts from some
of our sponsors. This is really good stuff so check it out, plus you
can register, learn about the speakers, and much more at www.hvaccomfortech.com.
For more information on other HVACR Week events, go to www.egbconference.com and www.hvacrsymposium.com.
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