In This Edition:
  • EXCLUSIVE: MATT MICHEL- 16 THINGS TO INCLUDE IN A PRESS KIT
  • EXCLUSIVE: ADAMS HUDSON-TO INCREASE YOUR PRICE, RAISE YOUR VALUE
  • EXCLUSIVE: ROB 'DOC' FALKE - FRESH AIR FOR VENTILATION AND BUILDING PRESSURIZATION
  • MEET TWO NATE CERTIFIED TECHNICIAN COMPETITION FINALISTS
  • THE COMMERCIAL CONTRACTING ROUNDTABLE…A SNEAK PEEK AT THE PROGRAM
  • HVAC COMFORTECH EARLY BIRD DISCOUNT DEADLINE EXTENDED UNTIL JULY 15!
  • GREEN BUILDING EVENT DEDICATED TO COMMISSIONING
  • OUR SPONSORS
  • This Week At Contracting Business Interactive July 9, 2008
    Coleman
    COLUMNS

    EXCLUSIVE: MATT MICHEL- 16 THINGS TO INCLUDE IN A PRESS KIT

    A press kit (also called a media kit) is a packed set of promotional material designed to give the media essential information about your company. It should provide background information, establish your credentials, and position you or your company for the media.

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    EXCLUSIVE: ADAMS HUDSON-TO INCREASE YOUR PRICE, RAISE YOUR VALUE

    If you ever price shop to base your prices on your competitor’s prices, stop it right now! (I’m shaking my finger at you while I write this.) The way to thrive in the contracting business is not to focus on being the cheapest, but instead being the best value.

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    EXCLUSIVE: ROB 'DOC' FALKE - FRESH AIR FOR VENTILATION AND BUILDING PRESSURIZATION

    Adding fresh air to a heating or cooling system accomplishes two primary Indoor Air Quality (IAQ) goals: First, it controls building pressures and secondly, it increases IAQ by diluting polluted or stale indoor air.

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    NEWS & EDITORIAL

    MEET TWO NATE CERTIFIED TECHNICIAN COMPETITION FINALISTS

    Here are two of the seven finalists in the NATE Certified Technician Competition. These technicians are the “best of the best” in the industry and have earned their spot in the competition by scoring the highest on their NATE certification exams. The technicians will compete at this year’s HVAC Comfortech conference to earn the title of “top tech”. HVAC Comfortech will take place in Atlanta, GA September 10 – 13. M


    Gary Hodges
    Carthage Heating & Cooling
    Carthage, MS


    Gary Hodges has been in the HVAC business formally for 15 years, but says he has followed his father in the industry since he was big enough to climb into a truck. As a service manager at Carthage Heating & Cooling in Carthage,MS,Gary says he initially sought NATE certification based on the recommendation of a supplier but quickly found that NATE certification offered additionalbenefits. “Our customers are beginning to realize that NATE certification helps ensure their systems are operating at peak energy efficiency,” he commented.

    Gary says he would advise those considering an HVAC career to spend some time in the field before starting their own business. “It takes a committed person to succeed in this business due to the extreme temperatures and working conditions. If you can’t take the heat, don’t go into the HVAC industry cold,” he noted. In his spare time, Gary serves as a fire fighter and first responder with the county fire department. He is a member of RSES. Carthage Heating & Cooling sells Tempstar and Lennox HVAC systems.


    Greg Kristiansen
    GSK Climate Control Inc
    Manchester, VT


    Greg Kristiansen has worked in the HVAC industry since graduating from SUNY Canton and SUNY Delhi Colleges 25 years ago. He enjoys the diversity of the profession and the opportunity to work on projects ranging from system design to troubleshooting.

    Greg is an advocate for a state-licensing requirement that would incorporate NATE certification into the learning process. He advises new technicians to continually learn as much as they can and become involved in industry organizations. Greg is a member of ACCA, RSES, NFPA, ASHRAE & PGANE. GSK Climate Control, Inc. is a Lennox dealer.




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    THE COMMERCIAL CONTRACTING ROUNDTABLE…A SNEAK PEEK AT THE PROGRAM

    What are a few of the outstanding seminars from this year’s event? Check this out:

    BUDGET LIKE THE PROS Skip Snyder, The Snyder Company Budgeting often seems like an arcane art. In fact, budgeting is a useful tool for keeping your business and your cashflow on target. Do it right and you’ll get big dividends for your commercial contracting business. Skip Snyder, a leading commercial contractor and author of “Finances for Contractors,” will show you how to build a budget process that measures and forecasts the right things in the right way.

    YOUR CUSTOMERS CAN’T GET NO SATISFACTION (OR CAN THEY?) Ellis Guiles, TAG Mechanical All of us know exactly what the Rolling Stones were singing about when they said "I can't get no satisfaction". Customer service levels in many service related industries are poor at best. This seminar will show you how you can implement a process in your business so you'll consistently deliver superior customer service, providing your customers with a "WOW” experience that will have them coming back for more and you smiling as you hear the sound of "Cha Ching".

    USE BUSINESS INFORMATION MODELING (BIM) TO SET YOURSELF APART Jason Merriman, AO Reed What is “business information modeling” and how does it work? Learn how one contracting firm has implemented BIM into their operations and how it saves them time, reduces insurance costs, and allows for more precise building systems. You’ll learn step-by-step how to implement BIM, view a live example of how it works, and discover BIM’s implications for “green” contracting.

    SUCCEEDING IN THE MULTI-LOCATION SERVICE MARKET Bob Keingstein, BOSS Facility Services Multi-location commercial contracts can produce big positives for your bottom line, but there’s an art to succeeding in this market and operational challenges for making it work. Learn from real world examples how contractors can get more multi-location customers and use this market to grow your company and profits.

    WINNING & MANAGING NEGOTIATED AND DESIGN/BUILD CONTRACTS George Hedley, Hedley Construction & Management Stop bidding and start negotiating! Learn the advantages of negotiated and design-build, your changing role, risks, responsibilities, the team approach, and keys to success. Get past the “low-bid” mentality, add more value and accept more responsibility in the development process by providing pre-construction services, total project management, budgeting, city approvals, contract management and pro-active meetings. Learn how to win profitable contracts by marketing and creating relationships with customers, architects, engineers, and contractors.

    USE THE ACCA/ASHRAE COMMERCIAL MAINTENANCE STANDARD TO IMPROVE PROFITS Ellis Guiles, TAG Mechanical For the first time, the ACCA/ASHRAE Commercial Maintenance Standard provides a document that outlines the minimum requirements for ensuring that commercial HVAC systems are maintained and functioning properly. Learn how to use this standard in your daily business to educate building owners and operators, set yourself apart from other contractors, and make more than a few bucks all at the same time.

    USING GPS & FLEET MANAGEMENT TOOLS TO LOWER COSTS & INCREASE PRODUCTIVITY Mike Weil, Moderator Fuel costs keep going up, up, up. At the same time, new technologies offer new ways to improve productivity in dispatching, service, and employee management. A panel of contractors with real world experience will discuss the pros and cons of installing GPS and similar technologies, the results, and the pitfalls to avoid. Learn how to shave dollars off your fuel bill, improve customer service, and use these systems to improve your ability to manage employees (while overcoming employees’ objections).

    Plus more….

    The ball is in your court. Take advantage of this outstanding program packed with strategies and techniques to better your business and keep you a step ahead in the commercial contracting world!

    www.contractingroundtable.com Go ahead and click……you can register, find out more about the program, plus find out what past attendees have said about the event.

    November 12-13, 2008 – Atlanta Hilton Airport Hotel – Atlanta, Georgia

    The 2008 Commercial Contracting Roundtable & Design/Build seminar is produced by Contracting Business magazine and ACCA.


    Thank you to our fine sponsors:

    Jackson
    Emerson
    Equiguard Carrier McQuay





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    HVAC COMFORTECH EARLY BIRD DISCOUNT DEADLINE EXTENDED UNTIL JULY 15!

    Register by July 15 for the HVAC Comfortech 2008 Seminar Program and save more than $100 on your registration fee, plus you’ll get a FREE copy of the Service Roundtable's Windshield University, First Edition; Success Strategies Audio CD and a $40 Gift Certificate for the Service Roundtable (good for new members only). See details below on your FREE gifts.

    Windshield University: First Edition
    This two CD set features:
    Industry News — Some of the latest and oddest news in the worlds of plumbing and HVAC
    Roundtable Views — Discussions by top contractors and consultants of problems and opportunities in the world of contracting
    Interview with Charlie Greer — Charlie “Tec Daddy” Greer shares his insights on work force motivation, recruiting, and sales
    Selling in a Soft Market —Matt Michel offers an array of sales and marketing tips to get more business when sales are soft

    Success Strategies
    An audio CD program with a mix of unique, innovative, tried and true, and occasionally offbeat marketing methods from Matt Michel:
    The Impoverished Craftsman — A message for everyone who knows how to turn a wrench, but not a profit
    Beyond Stickering — How to get your name in a lasting position in your customer's homes so you’ll never be forgotten
    Show Them — Car magnate Carl Sewell’s method for increasing Saab sales will boost your sales
    Windshield University Excerpt — A short clip from the industry’s most dynamic audio training program
    Be Remembered — These tips, offered by consumers in focus groups, will ensure you will be remembered

    REGISTER NOW TO GET YOUR DISCOUNT AND FREE GIFT! To register or for more information, visit www.hvaccomfortech.com.

    HVAC Comfortech is the HVAC industry’s premier national seminar program and product showcase for the residential and light commercial contractor. This key industry event is produced and managed by Contracting Business magazine. It will be held from September 10-13, 2008, at the Georgia World Congress Center in Atlanta, Georgia.





    GREEN BUILDING EVENT DEDICATED TO COMMISSIONING

    HPAC ENGINEERING introduces the Commissioning Green Buildings (CxGB) Conference & Expo, which will co-locate with the fifth annual Engineering Green Buildings (EGB) Conference & Expo October 21 and 22 at the Mandalay Bay Resort and Casino in Las Vegas.

    CxGB is a perfect compliment to the EGB Conference & Expo and will offer technical sessions dedicated to the critical role commissioning plays in sustainability, green-design and LEED-certification.

    CxGB will help design-build mechanical contractors learn how commissioning can help achieve green-building goals and how they can capitalize on commissioning opportunities in the fast-growing green-design market.

    Engineering Green Buildings (EGB) Conference & Expo
    October 21 & 22
    Mandalay Bay Resort & Casino
    Las Vegas Nevada

    Commissioning Green Buildings (CxGB) Conference & Expo
    Co-locating with EGB 2008
    October 21 & 22
    Mandalay Bay Resort & Casino
    Las Vegas Nevada

    For more information go to www.cgbconference.com



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    Pete Grasso 216.931.9439
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