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This Week At Contracting Business
Interactive November 12, 2008 |
This is the second of nine articles written by Matt Michel. This
article can be read in its entirety on the Service Roundtable website
(www.serviceroundtable.com/freebies). The article gives advice of what
to do and what not to do at home shows.
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“Fail to plan. Plan to fail.†Harsh words indeed, but painfully
accurate – especially when you realize that some HVAC contractors have
no marketing plan.
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Once upon a time, our ability to sell HVAC equipment was based on a
marketing piece from a manufacturer, or claims we made of our exquisite
service.
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Daikin Industries, Ltd., parent company of Daikin AC (Americas),
Inc., Carrolton, TX, donated several heating and air-conditioning
systems that service the entire first floor and learning center of the
newly renovated ASHRAE Headquarters, located in Atlanta, Georgia. Daikin
also provided the funding for the first reception area, known as the
Daikin Reception Area and a vegetative roof garden, which will be named
the Daikin Sustainability Garden.
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Johnson Controls presented Ken Webb, Johnstone Supply brand manager,
with the company’s Distinguished Technical Service Lifetime
Achievement Award on Oct.15 during the Coleman® Service Managers
Meeting in St. Louis, MO.
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Members of the Plumbing-Heating-Cooling ContractorsNational
Association (PHCC) can now get a special discount on Isuzu N series
and GMC/Chevy W series trucks.
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With Trane, it's hard to stop an industry leader, unique
sales process training, and the best lead generation tools. And that's
why as a Trane dealer, it's hard to stop you. Learn more.
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Schmidt's Wholesale, Monticello, NY, announced it raised nearly
$5,000 for the American Cancer Society in the 2008 Making Strides
Against Breast Cancer walk held on October 19.
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Contact Information
Editorial questions:
Kate Hoban
Associate Editor
216/931-9755 Phone
Advertising/sponsorship opportunities:
Kate Hoban
Penton Mechanical Systems Group
1300 E. 9th St.
Cleveland, OH 44114
©2008 Penton Media, Inc. All rights reserved.
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