This Week At Contracting Business
Interactive October 21, 2009 |
The only way to judge the quality of a service is to consume it.
Services aren’t like physical products. You can’t read the
packaging on the box of a service. You can’t pick up a service to see
how heavy it is or what it’s made of. You can’t kick it, taste it,
touch it, or smell it. That leaves consumers with tangible clues about
what they might expect.
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The fall season lacks the extreme temperatures that keep HVAC
services in high demand. We’re required to focus on new ways to
generate business. Let’s take a look at several points that we can use
in our marketing and daily conversations with our customers to benefit
both of us.
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On June 29, 1863, a 23-year old First Lieutenant received an
unexpected promotion. The freckle faced, strawberry blonde, who
graduated at the bottom of his class at West Point, was elevated
directly to the rank of Brigadier General in the Union Army. He
completely skipped over the traditional ranks in between of Captain,
Major, and Colonel. As you can imagine such a promotion was met with
skepticism, dismay, and envy by his former peers and superiors,
especially at a time when the South was winning against the North during
the American Civil War.
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The Mechanical Service Contractors of America honored 20 new MSCA
STARS and 17 new GreenStars during today’s opening session of the
association’s 24th Annual Educational Conference at the Hyatt Regency
Coconut Point.
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Two more technical sessions enhance the educational program during
the RSES 72nd Annual Conference — "Lean & Green" —at the Hilton
Minneapolis/St. Paul Airport Mall of America hotel in Bloomington, MN,
Oct. 27-31, 2009.
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An HVAC industry survey conducted by The Freedonia Group, Cleveland,
OH finds HVAC demand will increase by 4.5% each year, to $17 billion by
2013. The research finds advances will be driven by a projected recovery
in residential construction from a low 2008 base.
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Shaw Mechanical Services LLC, Orlando, FL, has completed, as a prime
contractor, the replacement of two centrifugal chillers and cooling
towers at the downtown Orlando main branch for Orange County Library
System, as designed by TLC Engineering for Architecture.
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Sometimes we all need a reminder on how to act in a customer's
home.Use this sticker to remind your field service personnel about the
need for human relations skills.
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