In This Edition:
  • EXCLUSIVE: MATT MICHEL - EMAIL MARKETING 101
  • EXCLUSIVE: ROB 'DOC' FALKE - OVERSIZED AND UNDERPERFORMING EQUIPMENT
  • CARRIER NAMED A USGBC EDUCATION PROVIDER
  • MCA CHICAGO LAUDS VIRTUAL REALITY OF BIM
  • REBOUND IN ENERGY EFFICIENCY SPENDING PREDICTED BY NEW RESEARCH
  • REGISTER ONLINE FOR YOUR FREE HVAC COMFORTECH PRODUCT SHOWCASE PASS
  • ENTER THE CONTRACTING BUSINESS QUALITY HOME COMFORT AWARDS!
  • FREE MONTHLY DOWNLOAD
  • FOLLOW US ON TWITTER
  • OUR SPONSORS
  • This Week At Contracting Business Interactive April 21, 2010
    COLUMNS

    EXCLUSIVE: MATT MICHEL - EMAIL MARKETING 101

    The most basic form of “New Media” marketing and digital marketing is email marketing. In a nutshell, it’s using email to communicate with your customers. Aside from effectiveness, the obvious advantages are cost and speed. Compared to snail mail, email is virtually free and practically instantaneous.

    Click Here



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    EXCLUSIVE: ROB 'DOC' FALKE - OVERSIZED AND UNDERPERFORMING EQUIPMENT

    Energy Stewards International, an NCI Company in Des Moines, completed an interesting study in Iowa providing new evidence that although most equipment is significantly oversized it performs so badly, that it is actually about the right size.

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    NEWS & EDITORIAL

    CARRIER NAMED A USGBC EDUCATION PROVIDER

    Carrier Corp. has recently been named a U.S. Green Building Council Education Provider (USGBC EP). To earn this status, Carrier's course materials were reviewed by a panel of USGBC peers and deemed to provide the high level of quality required for training Leadership in Energy and Environmental Design (LEED®) professionals.

    Click Here



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    MCA CHICAGO LAUDS VIRTUAL REALITY OF BIM

    America’s consumers have become extremely familiar with virtual reality. The box-office hit “Avatar” is filled with computer-generated images, and most PlayStation games are set in complex digital worlds of action and adventure. But many of those consumers may not realize that the technology of virtual reality is now being used in designing construction projects.

    Click Here



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    REBOUND IN ENERGY EFFICIENCY SPENDING PREDICTED BY NEW RESEARCH

    Those looking for signs that the U.S. economy is rebounding can find encouragement in the fourth annual Energy Efficiency Indicator released today by Johnson Controls.

    Click Here



    Advertisement
    icomfort Touch™ Touchscreen Thermostat
    The icomfort Touch is Lennox’ most innovative programmable thermostat. It’s an easy sell, because it’s so easy for your customers to use. It’s easy to install, too, with a simple four-wire connection and quick, step-by-step setup process. And with on-screen diagnostics, even service calls are simpler. Get details at Lennox.com

    MARKETPLACE

    REGISTER ONLINE FOR YOUR FREE HVAC COMFORTECH PRODUCT SHOWCASE PASS

    The HVAC COMFORTECH product showcase features aisles and aisles of the latest products and technology in the HVACR industry. All the top manufacturers and service providers will be there so make plans and register today. To see the latest list of exhibitors click here.

    Product Showcase registration is FREE and is available right now by clicking here.

    Your Product Showcase registration gets you more than just on the show floor. You also get access to:

    HVACR WEEK Opening Keynote Event – 9/23 at 9:15am

    HVACR WEEK Friday General Session – 9/24 at 9:15 am

    Innovations & Opportunities Sessions – 9/23 & 9/24 at 3:45pm

    Keep updated on the full event schedule at www.hvaccomfortech.com

    THE HVACR WEEK THURSDAY NIGHT EXTRAVANGANZA...LIVE FROM THE ESPN ZONE!

    For those of you who have been to Comfortech before, you know all about the Thursday Night Extravaganza. On September 23 @ 8:00pm, we will take over the ESPN ZONE in Baltimore for a night of fun and games you’ll soon won’t forget. Plenty of food and drink will be on hand too. If it’s Thursday night at Comfortech, you know it’s going to be special!



    NEED MORE INFO ON HVACR WEEK? Need more info on HVACR WEEK?, visit www.hvacrweek.com

    *HVAC Comfortech www.hvaccomfortech.com

    *Engineering Green Buildings www.egbconference.com

    *Commercial HVACR Symposium www.hvacrsymposium.com

    HVACR WEEK 2010 – September 22-24 – Baltimore Convention Center – Baltimore, MD

    Sponsored by:
    Rheem Ruud Trane Waterfurnace LGHVAC






    ENTER THE CONTRACTING BUSINESS QUALITY HOME COMFORT AWARDS!

    It's time to share your best work with the rest of the HVAC industry!

    ENTER THE CONTRACTING BUSINESS QUALITY HOME COMFORT AWARDS!

    Residential HVAC contractors are reminded to submit entries for the annual ContractingBusiness.com Quality Home Comfort Awards by April 23.

    Winning projects receive coverage in ContractingBusiness.com and a free registration to HVAC Comfortech 2010. Plus, you'll be able to use the prestige that comes with a QHCA award in your marketing programs.

    For a look at last year's winners, visit contractingbusiness.com/issue_20090701/

    Visit www.contractingbusiness.com/awards to download a copy of the contest guidelines. Submit complete entries to kate.kelly@penton.com, or mail to Contracting Business, 1300 E. 9th St. Fifth Floor; Cleveland, OH 44114





    FREE MONTHLY DOWNLOAD

    Tracking your marketing results is paramount to achieving long-term business success. This Marketing Project Planner/Tracker Worksheet will make it easy to track the results of each project you run. It allows you to keep a permanent record that will be an important resource in the future. Use this worksheet before,
    during, and after a promotion has run.

    Click Here




    FOLLOW US ON TWITTER

    Follow ContractingBusiness.com editor's Mike Weil and Terry McIver on Twitter:

    twitter.com/msweil

    twitter.com/TerryMcIver




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    Contact Information
    Editorial questions:
    Kate Hoban
    Associate Editor
    216/931-9755 Phone
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    Kate Hoban

    Penton Mechanical Systems Group
    1300 E. 9th St.
    Cleveland, OH 44114



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