In This Edition:
  • EXCLUSIVE: MATT MICHEL - PAY-PER-CLICK MISTAKE #1: SENDING SHOPPERS TO YOUR HOME PAGE
  • EXCLUSIVE: ROB 'DOC' FALKE - BUYERS BEWARE
  • JEFF GORDON SELECTS WATERFURNACE SYSTEM FOR NEW HOME
  • GOODMAN LAUNCHES COMFORTNETâ„¢COMMUNICATING CONTROL SYSTEM
  • A.O. SMITH DOUBLES CONTRACTOR REWARDSâ„¢ POINTS
  • MCAA NAMES NEW BOARD, EXECUTIVE COMMITTEE
  • REGISTER ONLINE FOR YOUR FREE HVAC COMFORTECH PRODUCT SHOWCASE+ PASS
  • FOLLOW US ON TWITTER
  • OUR SPONSORS
  • This Week At Contracting Business Interactive May 5, 2010
    COLUMNS

    EXCLUSIVE: MATT MICHEL - PAY-PER-CLICK MISTAKE #1: SENDING SHOPPERS TO YOUR HOME PAGE

    When new local advertisers first begin using tools like AdWords or Overture (pay-per-click services for Google and Yahoo respectively), they usually grab a bunch of keywords, fill in a pay-per-click (PPC) ad, activate the account and wait for the new visitors to start showing up on their website and requesting their service. Rare is the advertiser who succeeds with such a simple, unrefined campaign.

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    Advertisement



    EXCLUSIVE: ROB 'DOC' FALKE - BUYERS BEWARE

    An increasing number of building performance contractors are entering the HVAC industry at an alarming rate. This new breed of contractor has the potential to deliver effective all inclusive energy packages, but some newcomers are installing the worst quality HVAC systems we’ve seen in decades.

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    Advertisement


    NEWS & EDITORIAL

    JEFF GORDON SELECTS WATERFURNACE SYSTEM FOR NEW HOME

    The temperature inside a NASCAR vehicle cockpit can reach as high as 120F. So it's easy to understand why NASCAR racers want the best in home comfort. For maximum comfort and efficiency in his new home in Charlotte, NC, four-time NASCAR champion Jeff Gordon selected an Envisionâ„¢ geothermal comfort system from WaterFurnace International, Inc.

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    GOODMAN LAUNCHES COMFORTNETâ„¢COMMUNICATING CONTROL SYSTEM

    The ComfortNetâ„¢ communicating control system, recently launched by Goodman Global, Inc., Houston, TX, is making complex, time-consuming system wiring frequently associated with high-efficiency residential HVAC systems obsolete.

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    Advertisement
    It’s like free money!
    Tell your customers, Lennox’ Spring Promotion is underway, with rebates up to $1,200 on qualifying Lennox home comfort systems! Add in hefty tax credits in the U.S. and Canada, along with possible state and local tax credits and utility rebate programs, and the savings really mount! Get details at Lennox.com


    A.O. SMITH DOUBLES CONTRACTOR REWARDSâ„¢ POINTS

    For a limited time, A. O. Smith Water Products Company is doubling the Contractor Rewardsâ„¢ points awarded to contractors who purchase any of its newly launched water heaters. Double points are awarded each time contractors redeem the product codes through the Contractor Rewardsâ„¢ program.

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    Advertisement



    MCAA NAMES NEW BOARD, EXECUTIVE COMMITTEE

    Principles from five leading commercial HVAC contracting firms and a major manufacturer have assumed roles as members of the 2010 board of directors of the Mechanical Contractors Association of America (MCAA).

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    Advertisement
    No other HVAC system looks, operates and saves energy quite like the Small Duct High Velocity Unico System. Each Unico System is custom designed to deliver consistent comfort while blending seamlessly with your home’s décor. Learn more at unicosystem.com

    MARKETPLACE

    REGISTER ONLINE FOR YOUR FREE HVAC COMFORTECH PRODUCT SHOWCASE+ PASS

    The HVAC COMFORTECH product showcase features aisles and aisles of the latest products and technology in the HVACR industry. All the top manufacturers and service providers will be there so make plans and register today. To see the latest list of exhibitors click here.

    Product Showcase+ registration is FREE and is available right now by clicking here.

    Your Product Showcase+ registration gets you more than just on the show floor. You also get access to:

    HVACR WEEK Opening Keynote Event – 9/23 at 9:15am

    HVACR WEEK Friday General Session – 9/24 at 9:15 am

    Innovations & Opportunities Sessions – 9/23 & 9/24 at 3:45pm

    Keep updated on the full event schedule at www.hvaccomfortech.com

    THE HVACR WEEK THURSDAY NIGHT EXTRAVANGANZA...LIVE FROM THE ESPN ZONE!

    For those of you who have been to Comfortech before, you know all about the Thursday Night Extravaganza. On September 23 @ 8:00pm, we will take over the ESPN ZONE in Baltimore for a night of fun and games you’ll soon won’t forget. Plenty of food and drink will be on hand too. If it’s Thursday night at Comfortech, you know it’s going to be special!



    NEED MORE INFO ON HVACR WEEK? Need more info on HVACR WEEK?, visit www.hvacrweek.com

    *HVAC Comfortech www.hvaccomfortech.com

    *Engineering Green Buildings www.egbconference.com

    *Commercial HVACR Symposium www.hvacrsymposium.com

    HVACR WEEK 2010 – September 22-24 – Baltimore Convention Center – Baltimore, MD

    Sponsored by:
    Rheem Ruud Trane Waterfurnace LGHVAC






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    Editorial questions:
    Kate Hoban
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    Kate Hoban

    Penton Mechanical Systems Group
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    Cleveland, OH 44114



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