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The Psychology of Buying

By John L. Lloyd

Our nature as consumers and human beings is that we will willingly buy something as long as it’s not being sold to us.

Be it a product or service, consumers want to control the buying process. This is in direct conflict with the seller, who has been taught to guide the buyer to their decision and, never lose control of the process.

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Luxaire
Congress Approves $410 Billion Spending Bill


Congress on Tuesday sent President Barack Obama a once-bipartisan bill to fund the domestic Cabinet agencies that evolved instead into a symbol of lawmakers' free-spending ways and penchant for back-home pet projects. The Senate approved the measure by voice after it cleared a key procedural hurdle by a 62-35 vote. Sixty votes were required to shut down debate.

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Mitsubishi

Lochinvar's KNIGHT Boiler Gets TV Time


The KNIGHT® Heating Boiler from Lochinvar® Corporation will make its national television debut on an upcoming episode of "This Old House." The episode, which is scheduled to air for the first time in some markets on Thursday, March 12th, documents a portion of the renovation of a neglected 1904 Renaissance Revival brownstone in Brooklyn, NY and includes the redesign of the home's boiler room.

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Trane
REHAU Offers Enhanced Radiant/Geothermal Training


REHAU, Leesburg,VA, has announced the 2009 schedule of Skill Builders training classes offered throughout the U.S. and Canada by REHAU Academy.

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ARTICLES IN THIS ISSUE

The Psychology of Buying
Congress Approves $410 Billion Spending Bill
Lochinvar's KNIGHT Boiler Gets TV Time
REHAU Offers Enhanced Radiant/Geothermal Training




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