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How to Make Your Website Work for You

By Blaine Fox

Blaine Fox is a recognized expert on the residential mechanical service industry. He is currently working with some of the nation's leading HVAC contractors to improve their marketing. He will be contributing to the HVAC-Talk newsletter on a regular basis and will also be speaking at Comfortech this year. This is part one of an article on how to get the most out of your website.

You’ve heard the adage about the tree falling in the forest? The same might be asked about a website: If a company launches a website and no one visits it, does it really exist?

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Coleman


HVAC Comfortech: Register Now and Get Free Gifts!


Register before July 19, 2009 and not only do you get over $100 off the regular registration rate, you will receive a ton of free gifts from our friends at Service Roundtable, HVACPROFITBOOSTERS.COM and To Your Success, Inc:

Staying Positive in a Negative World (audio CD)

The Oldest Appliance Contest (audio CD)

FREE subscription to Comanche Marketing

$40 Service Roundtable Gift Certificate (new members only)

A Sample of the “Slackers Guide to HVAC Sales"

To Your Success “Sweet Treat” bag


Register by July 19 to save some money and get all this great stuff!

FIRST TIME EVER AT COMFORTECH: MOTIVATIONAL KEY NOTE SPEAKER! Check the Comfortech website for details on our special Key Note Speaker: Robin Crowe. Robin Crow is a speaker, author, entrepreneur, environmentalist and one of the most innovative guitarists in the world. His presentations are an extraordinary blend of content rich teaching and high-octane entertainment. Don't miss your opportunity to be a part of the action! Register here



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Mitsubishi


Contractingbusiness.com's Download of the Month


This month Charlie Greer is giving away a stimulus flier that can help you promote your business. Click below for more details.

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Trane


Contractingbusiness.com Turns 65!


The "new" comfort industry shifted course dramatically with the advent of the 1973 oil crisis. Suddenly, efficiency became the driving force behind both marketing and engineering efforts. DOE standards would indicate the HVACR industry's course for the next 20 years. Computer simulation techniques were a critical design tool for the 1970s and beyond.

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Luxaire


Call for Nominations: HVAC Woman of the Year


Contracting Business magazine is accepting nominations for its Seventh Annual Woman of the Year Award.

Nominees must either own a contracting firm or hold an upper management position, and be a leader in the HVAC community. We seek specific examples of outstanding achievements and a solid record of leadership within a candidate’s own HVACR firm, and throughout the industry.

We consider years in the industry, positions held, technical expertise, business acumen, association, involvement, and the commitment to promote and improve the HVAC industry.

The 2009 HVACR Woman of the Year will be profiled in the July 2009 issue of Contracting Business, and be recognized before an audience of her peers at HVAC Comfortech, the national, residential and light commercial HVAC seminar and showcase.

Beyond providing the person’s name, nominations must include a written description of the nominee's history in the industry, and key accomplishments, both in the company, and in the HVACR industry.

For more information, or to submit a nomination, please contact Terry McIver, executive editor, at 216/931-9732 or email him at tmciver@penton.com.



ARTICLES IN THIS ISSUE

How to Make Your Website Work for You
HVAC Comfortech: Register Now and Get Free Gifts!
Contractingbusiness.com's Download of the Month
Contractingbusiness.com Turns 65!
Call for Nominations: HVAC Woman of the Year




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