CB_HVAC TALK_ A Penton Media Property May 27, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/contractingbusiness/v/84 --Refreshing Your Brand and Why it Matters By Blaine Fox Blaine Fox is a recognized expert on the residential mechanical service industry. He is currently working with some of the nation's leading HVAC contractors to improve their marketing. He will be contributing to the HVAC-Talk newsletter on a regular basis and will also be speaking at Comfortech this year. This is part one of a three part article on the importance of branding. As an HVACR contractor, you face major challenges in differentiating yourself from your competition and making yourself recognizable to your customers and prospects. Historically, HVAC contractors have done a poor job of communicating how they're different from their competition. More importantly, they haven't explained why their customers should care. That's why the commitment of your organization--from the top down--to a strong brand strategy and brand message is crucial. To view the full article go to: http://preview.contractingbusiness.com/residential/content/branding_0527/index.html ---------------------------------------- ADVERTISEMENT ---------------------------------------- --EMCOR Expands Missing Children Program EMCOR Group, Inc., Norwalk, CT, a Fortune 500(R) leader in mechanical and electrical construction, energy infrastructure and facilities services for a diverse range of businesses, is proud to announce that as a result of employee support for and excitement about the company's program "Taking KidSafety to the Street," and the fact that it has helped recover over 138 missing children to-date, EMCOR is now launching another program first. An employee vehicle poster program, in which company employees -- known as the "EMCOR Street Gang" -- will carry the same poster of a missing child on their personal vehicles as that which appears on the company fleet of 6,000 services vehicles each month. The posters rotate each month and are selected by geographic area. To view the full article go to: http://contractingbusiness.com/news/emcor_street_gang_0526/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- --HVACR Week Has Its Eyes On Nashville HVAC Comfortech, along with the Commercial HVACR Symposium and the Engineering Green Buildings Conference & Expo (EGB), have joined together to create the 1st annual HVACR Week, which will be held September 21-26 at the Nashville Convention Center in Nashville, Tennessee. This new mega-event will cover the gamut of the HVACR industry under one roof: from design to installation to maintenance and service. HVACR Week 2009 brings together three events to create a single, comprehensive industry expo. Residential and commercial HVACR contractors will team with designing/specifying engineers to learn about the latest trends in the industry and the best business improvement tactics. Plus, the top manufacturers and industry suppliers will be on hand to show off their latest products and services. For more information and to register, go to: www.hvaccomfortech.com (http://www.hvaccomfortech.com) www.egbconference.com (http://www.egbconference.com) www.hvacrsymposium.com (http://www.hvacrsymposium.com) ---------------------------------------- ADVERTISEMENT ---------------------------------------- --Commercial HVACR Symposium Newswatch HVACR Week Opening Keynote Event to Feature Robin Crow The Power of Service Featuring Robin Crow Thursday, September 24, 2009 -- 9:15am to 10:45 am Nashville Convention Center -- Room 205 Presented by TRANE (http://www.trane.com/Default.asp) Join us Thursday morning as we kick off HVACR Week with Robin Crow's The Power of Service. The difference between businesses that thrive and the ones that struggle to keep their doors open often boils down to one thing...how well their customers are served. Ok, we all know that. But the critical distinction is knowing how to expand your resources, maximize your efforts and inspire your team to consistently put great service into practice. Robin Crow is a speaker, author, entrepreneur and one of the most innovative guitarists in the world. With over 2,000 presentations to his name, his expertise on leadership and customer service comes from 30 hard-won years in the trenches as an entrepreneur. His company, Dark Horse Recording, sets the gold standard for customer service and excellence in the recording industry and is home to Faith Hill, Neil Diamond and Jewel, to name a few. HVACR Week to feature the Commercial HVACR Symposium The Commercial HVACR Symposium, along HVAC Comfortech and the EGB Conference & Expo, is one of the three components of the 1st annual HVACR Week. Following the Robin Crow HVACR Week Keynote, the Symposium gets underway with the first of seven conference sessions designed to keep HVACR contractors up-to-date on the newest technologies, applications and developments in business management and sales, as well as the most pressing issues affecting the industry. Produced and managed by Contracting Business, the Commercial HVACR Symposium will feature two days of compelling workshops with the industry's leading experts will help provide solutions to your two most critical business challenges: running a more efficient business and making more money running it. For complete details, visit www.hvacrsymposium.com (http://www.hvacrsymposium.com). ---------------------------------------- ADVERTISEMENT ---------------------------------------- --Contractingbusiness.com Turns 65! The 1980's: A Changing Marketplace The boom in commercial new construction in the first half of the decade was unequaled in U.S. history, particularly office buildings, hotel/motels, and shopping mall development -- whole cities sprang up practically overnight. The boom ended as abruptly as it had started, and the replacement market for HVACR equipment surpassed new construction sales for the first time. To view the full article go to: http://contractingbusiness.com/anniversary/1980s-changing-marketplace-0509/ --Contractingbusiness.com's Download of The Month Prevent costly mistakes by identifying refrigerants with these ID tags that can be downloaded by clicking below. To view the full article go to: http://contractingbusiness.com/downloads/ This eNewsletter was sent to: #email# Click here to start your own subscription to HVAC-Talk: http://www.hvac-talk.com/newsletter/subscribe.asp To unsubscribe: Click here http://email.contractingbusiness.com/webforms/newsletter/unsub/?email=#email#&lid=#list_id#&mid=#message_id# For information about advertising in this newsletter, contact: Virginia Goulding 216-931-9893 mailto:Virginia.goulding@penton.com Copyright 2009 Penton Media, Inc. Occupational Hazards 1300 E. 9th Street Cleveland, OH 44114