Blaine Fox is a recognized expert on the residential mechanical
service industry. He is currently working with some of the nation's
leading HVAC contractors to improve their marketing. He will be
contributing to the HVAC-Talk newsletter on a regular basis and will
also be speaking at Comfortech this year. This is part one of a three
part article on the importance of branding.
As an HVACR contractor, you face major challenges in differentiating
yourself from your competition and making yourself recognizable to your
customers and prospects. Historically, HVAC contractors have done a
poor job of communicating how they’re different from their
competition. More importantly, they haven’t explained why their
customers should care. That’s why the commitment of your
organization--from the top down--to a strong brand strategy and brand
message is crucial.
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EMCOR Group, Inc., Norwalk, CT, a Fortune 500® leader in mechanical
and electrical construction, energy infrastructure and facilities
services for a diverse range of businesses, is proud to announce that as
a result of employee support for and excitement about the company’s
program “Taking KidSafety to the Street," and the fact that it has
helped recover over 138 missing children to-date, EMCOR is now launching
another program first. An employee vehicle poster program, in which
company employees — known as the “EMCOR Street Gang”— will carry
the same poster of a missing child on their personal vehicles as that
which appears on the company fleet of 6,000 services vehicles each
month. The posters rotate each month and are selected by geographic
area.
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HVAC Comfortech, along with the Commercial HVACR Symposium and the
Engineering Green Buildings Conference & Expo (EGB), have joined
together to create the 1st annual HVACR Week, which will be held
September 21-26 at the Nashville Convention Center in Nashville,
Tennessee.
This new mega-event will cover the gamut of the HVACR industry under one
roof: from design to installation to maintenance and service.
HVACR Week 2009 brings together three events to create a single,
comprehensive industry expo. Residential and commercial HVACR
contractors will team with designing/specifying engineers to learn about
the latest trends in the industry and the best business improvement
tactics. Plus, the top manufacturers and industry suppliers will be on
hand to show off their latest products and services.
For more information and to register, go to:
www.hvaccomfortech.com
www.egbconference.com
www.hvacrsymposium.com
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HVACR Week Opening Keynote Event to Feature Robin Crow
The Power of Service
Featuring Robin Crow
Thursday, September 24, 2009 – 9:15am to 10:45 am
Nashville Convention Center – Room 205
Presented by TRANE
Join us Thursday morning as we kick off HVACR Week with Robin Crow’s
The Power of Service.
The difference between businesses that thrive and the ones that struggle
to keep their doors open often boils down to one thing…how well their
customers are served. Ok, we all know that. But the critical distinction
is knowing how to expand your resources, maximize your efforts and
inspire your team to consistently put great service into practice.
Robin Crow is a speaker, author, entrepreneur and one of the most
innovative guitarists in the world. With over 2,000 presentations to his
name, his expertise on leadership and customer service comes from 30
hard-won years in the trenches as an entrepreneur. His company, Dark
Horse Recording, sets the gold standard for customer service and
excellence in the recording industry and is home to Faith Hill, Neil
Diamond and Jewel, to name a few.
HVACR Week to feature the Commercial HVACR Symposium
The Commercial HVACR Symposium, along HVAC Comfortech and the EGB
Conference & Expo, is one of the three components of the 1st annual
HVACR Week. Following the Robin Crow HVACR Week Keynote, the Symposium
gets underway with the first of seven conference sessions designed to
keep HVACR contractors up-to-date on the newest technologies,
applications and developments in business management and sales, as well
as the most pressing issues affecting the industry.
Produced and managed by Contracting Business, the Commercial HVACR
Symposium will feature two days of compelling workshops with the
industry’s leading experts will help provide solutions to your two
most critical business challenges: running a more efficient business and
making more money running it.
For complete details, visit www.hvacrsymposium.com.
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The 1980's: A Changing Marketplace
The boom in commercial new construction in the first half of the decade
was unequaled in U.S. history, particularly office buildings,
hotel/motels, and shopping mall development -- whole cities sprang up
practically overnight. The boom ended as abruptly as it had started, and
the replacement market for HVACR equipment surpassed new construction
sales for the first time.
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Prevent costly mistakes by identifying refrigerants with these ID
tags that can be downloaded by clicking below.
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