CB_HVAC TALK_ A Penton Media Property June 10, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/contractingbusiness/v/86 --Refreshing Your Brand, Part 2: Working Your Brand From the Inside Out By Blaine Fox Blaine Fox is a recognized expert on the residential mechanical service industry. He is currently working with some of the nation's leading HVAC contractors to improve their marketing. He will be contributing to the HVAC-Talk newsletter on a regular basis and will also be speaking at Comfortech this year. This is part two of a three part article on the importance of branding. It's an unfortunate reality of our industry that many of our customers think, "HVAC companies are all the same." Taking that one step further, they think, "If all HVAC companies are the same, then I may as well buy from the company with the lowest price." It's a sad thought process, but it's not their fault. It's ours. To view the full article go to: http://contractingbusiness.com/service/content/refreshing_brand0610/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- --Danfoss Settles in to LEED-Registered Building On May 19, Danfoss celebrated the grand opening of its new building with a ribbon-cutting event followed by a luncheon. John Galyen, president, Danfoss Refrigeration & Air Conditioning, North America, cut the ribbon and invited all 200 employees into the 46,200-square-foot facility. Also on hand were several members of Danfoss' North American board of directors. To view the full article go to: http://contractingbusiness.com/news/danfoss_building_leed_0609/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- --Commercial HVACR Symposium 2009 Newswatch Sessions & Speakers Announced The all-new Commercial HVACR Symposium, a component of HVACR Week, gets underway Thursday, September 24, at 9:15 am with the keynote event: Robin Crow's "The Power of Service", presented by Trane. (http://www.trane.com/Default.asp) Following the keynote presentation, the Symposium offers the first of seven technical conferences designed to show contractors how to make the most of new opportunities in the commercial HVACR market and how to apply them to their businesses. Learn how to deal with the realties of the construction process from individuals with extensive construction knowledge and experience...and intense passion that drives them to share their knowledge with others. Scheduled sessions and speakers include the following: VALUES AND VISION: FOUNDATIONS FOR SUCCESS IN COMMERCIAL REFRIGERATION Presenter: Bill Almquist, President * Almcoe Refrigeration Company * Dallas, TX KEY CHARACTERISTICS OF LEADING MECHANICAL CONTARCTORS -- HOW TO RAISE YOUR COMPANY TO THE NEXT PERFORMANCE PLATEAU Presenter: Alan L. Barnes, Jr. * Mechanical Insight Consulting * Atlanta, GA PRESCRIPTIONS FOR PEACE: THE VALUE OF MAINTENANCE AGREEMENTS Presenter: Bob Blanchard, Commercial Services Sales Consultant * Busby's Commercial Services * Augusta, GA INCORPORATING ENERGY BENCHMARKING SERVICES Presenters: Tin Kensok, Vice President of Marketing Development * AirAdvice * Portland, OR BEST PRACTICES FOR ENTERING THE RENEWABLE ENERGY INDUSTRY Presenter: Todd McLeod, Vice President/Energy Services * Harrington Engineering * Rocky Hill, CT DIVERSIFYING YOUR BUSINESS Presenter: Richard C. Perko, PE, President * Lee Co. * Nashville, TN (Note: Session Seven and Speaker not yet confirmed) Online Registration Now Open Plan now to attend the inaugural Commercial HVACR Symposium. Your Symposium Pass entitles you to participate in all HVACR Week events, including the HVACR Week Welcome Reception, Comfortech and the Engineering Green Buildings Conference & Expo. For complete details and to register today, visit www.hvacrsymposium.com (http://www.hvacrsymposium.com). HVACR Week is produced and managed by Penton Media's Mechanical Systems Group, which includes Contracting Business.com, HPAC Engineering and CONTRACTOR magazines, as well as the three component events of HVACR Week: HVAC Comfortech, the Commercial HVACR Symposium and EGB. ---------------------------------------- ADVERTISEMENT ---------------------------------------- --Ask The Experts Do you have a question about controlling costs and growing profits in this economy? Angus Thomson, vice president & general manager of Intuit Inc. answers your questions live on the web site. Click below and ask your question today! To view the full article go to: http://expert.contractingbusiness.com/contractor-costs-profit --Cemtrex Co-Sponsors Green DCV Seminar Cemtrex and the Electrical Training Center, Inc. Copiague, NY, have partnered to present the Green DCV (Demand Control Ventilation) seminar. The seminar will be presented on June 24th at the Electrical Training Center, Inc. 65 Elm Street Copiague, NY 11726, from 6 p.m. to 8 p.m To view the full article go to: http://contractingbusiness.com/news/cemtrex_demand_control_ventilation_seminar_0608/ --Have you made your plans to come to HVACR Week yet? Summer has just begun, but we all know how fast that will fly by. Before you know it, September will be here and that means HVACR Week 2009 in Nashville, Tennessee. HVAC Comfortech is the main event of HVACR Week, so if you are a residential and/or light commercial contractor you will definitely want to be there. The education is alone is worth the registration fee, but when you add the product showcase and endless networking opportunities, HVAC Comfortech is the best value in HVACR education and training. Sign-up before July 19th and not only will you get big discounts off the regular registration fee, you'll receive a ton of free gifts from some of our sponsors. This is really good stuff so check it out, plus you can register, learn about the speakers, and much more at www.hvaccomfortech.com (HTTP://www.hvaccomfortech.com). For more information on other HVACR Week events, go to www.egbconference.com (http://www.egbconference.com) and www.hvacrsymposium.com (http://www.hvacrsymposium.com). This eNewsletter was sent to: #email# Click here to start your own subscription to HVAC-Talk: http://www.hvac-talk.com/newsletter/subscribe.asp To unsubscribe: Click here http://email.contractingbusiness.com/webforms/newsletter/unsub/?email=#email#&lid=#list_id#&mid=#message_id# For information about advertising in this newsletter, contact: Virginia Goulding 216-931-9893 mailto:Virginia.goulding@penton.com Copyright 2009 Penton Media, Inc. Occupational Hazards 1300 E. 9th Street Cleveland, OH 44114