So here it is. “I will track, measure, and manage my sales leads
in 2010.” When you commit to this, you’ll also be refining and
improving your marketing efforts throughout the year. You should treat
your sales leads as you would any other asset of your business. After
all, your sales leads are critical to the future of your business, and
the money you spend to generate each lead is the most important
investment you can make. To maximize your investment, you should know
what is working, what isn’t, and how each lead source is performing.
To get you started, here are some do’s and don’ts to help you stay
committed to your Contractors’ Resolution:
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Johnstone Supply, Inc., Portland, OR, has named DeWight Wallace as
the cooperative’s new CEO. Wallace will assume responsibilities at
corporate headquarters in early January, 2010. Wallace has amassed more
than 25 years of success in executive management, directing key aspects
of business operations across a range of industries. Wallace has been
successful in guiding distribution-focused companies, with a
professional skill set centered on customer service, sales and
marketing, and strategic planning to facilitate aggressive business
growth.
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Service Net Warranty, LLC, a leading administrator of service
warranty programs based in Jeffersonville, Indiana, announced today that
it has entered into a court approved agreement to acquire the assets of
Equiguard, Inc. The acquisition is expected to close on December 31st,
2009. Equiguard is a leader in providing extended warranty programs to
the heating, ventilation and air conditioning (HVAC) industry.
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The St. Louis Council of Construction Consumers (SLCCC) presented a
Best Practice Award to Murphy Company and five other team members for
pre-project planning in a $28 million, 70,000 sq.ft. expansion of
Barnes-Jewish St. Peters Hospital in St. Peters, MO.
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