CB_HVAC TALK_ A Penton Media Property February 10, 2010 If you want to view this on the web go to: http://enews.penton.com/enews/contractingbusiness/v/119 --Customer Acquisition: Cold and Calculating is a Good Thing By Blaine Fox It's time to get focused about your marketing. The stakes are higher and your marketing needs to be very precise, especially when you are intent on customer acquisition. You need to know exactly who your customers are in your service area, and exactly which segments of your service area you should be focusing on. Not all prospects are created equal, and not all areas are of equal value to you. Read on to learn how to develop your Desirability Quotient (DQ) and employ market research to market smarter this spring. To view the full article go to: http://contractingbusiness.com/business-management/businessmanagement0210/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- --NATE Taps Dave Pannier as Interim President North American Technician Excellence (NATE) has announced the resignation of its president, Rex Boynton, and the appointment of David R. Pannier, ex-president of Trane Residential Systems, as Interim President. To view the full article go to: http://contractingbusiness.com/news/north_american_technician_excellence_dave_pannier_0205/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- --New Honeywell Website Links Customers with HVAC Contractors Honeywell has launched a website for consumers looking for products and solutions to meet their home comfort and indoor quality needs. The website was designed based on customer research. Sources say the website provides a visually appealing, well-organized and easy-to navigate site that allows visitors to tap into an abundance of consumer-friendly information that pertains to their home environment. To view the full article go to: http://contractingbusiness.com/news/honeywell_consumer_website_links_with_HVAC_contractors_0204/ --Nordyne Website Helps Consumers Kick-start State Rebate Process Nordyne is providing homeowners with a central location for finding information on their state appliance rebate program: www.GetCash4Comfort.com (http://www.GetCash4Comfort.com). To view the full article go to: http://contractingbusiness.com/news/nordyne_cashforcomfort_website_0205/ --Free Registration For The HVAC Comfortech Exhibit Showcase Is Now Available Get on the Floor! Register now for FREE access to the Exhibit Showcase at HVAC Comfortech. All the top manufacturers and service providers will be on hand displaying the latest and greatest products in the industry. September 23 & 24, 2010: 11:15am -- 3:30pm Baltimore Convention Center Baltimore, Maryland To register for FREE click www.hvaccomfortech.com (https://secure.sprokets.net/hvacr-week/) HVAC Comfortech is part of HVACR WEEK 2010. AMERICAN SPORTS LEGEND TO DELIVER KEYNOTE ADDRESS AT HVACR WEEK Come celebrate the 30th Anniversary of the "Miracle On Ice" with an Opening Keynote Event at HVACR WEEK like no other. U.S. Olympic hockey team Captain Mike Eruzione will captivate the audience with uplifting stories on overcoming the odds, the benefits of hard work, and the belief that anything is possible. HVACR WEEK attendees will walk away inspired, moved and ready to take Mike's message right back to their own businesses. Mike Eruzione is an American sports legend and icon. As captain of the 1980 U.S. Olympic "Miracle on Ice" hockey team, Eruzione led the Americans past the heavily favored Soviet Union and Finland to capture the Gold Medal. Sports Illustrated rated the U.S. upset of the Soviets as the "#1 Sports Moment of the 20th Century". Do you remember? Click here: bit.ly/oyQff (http://bit.ly/oyQff) Mike Eruzione's keynote appearance is sponsored by Trane. (http://www.trane.com/Default.asp) Need more info on HVACR WEEK?, visit www.hvacrweek.com (http://hvacrweek.com/) *HVAC Comfortech www.hvaccomfortech.com (http://hvaccomfortech.com/) *Engineering Green Buildings www.egbconference.com (http://egbconference.com/) *Commercial HVACR Symposium www.hvacrsymposium.com (http://hvacrsymposium.com/) HVACR WEEK 2010 -- September 22-24 -- Baltimore Convention Center -- Baltimore, MD Sponsored by: (http://rheem.com) (http://www.ruudac.com) (http://www.trane.com/Default.asp) (http://www.waterfurnace.com/) This eNewsletter was sent to: #email# Click here to start your own subscription to HVAC-Talk: http://www.hvac-talk.com/newsletter/subscribe.asp To unsubscribe: Click here http://email.contractingbusiness.com/webforms/newsletter/unsub/?email=#email#&lid=#list_id#&mid=#message_id# For information about advertising in this newsletter, contact: Virginia Goulding 216-931-9893 mailto:Virginia.goulding@penton.com Copyright 2010 Penton Media, Inc. Occupational Hazards 1300 E. 9th Street Cleveland, OH 44114