It’s time to get focused about your marketing. The stakes are
higher and your marketing needs to be very precise, especially when you
are intent on customer acquisition. You need to know exactly who your
customers are in your service area, and exactly which segments of your
service area you should be focusing on. Not all prospects are created
equal, and not all areas are of equal value to you. Read on to learn how
to develop your Desirability Quotient (DQ) and employ market research to
market smarter this spring.
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North American Technician Excellence (NATE) has announced the
resignation of its president, Rex Boynton, and the appointment of David
R. Pannier, ex-president of Trane Residential Systems, as Interim
President.
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Honeywell has launched a website for consumers looking for products
and solutions to meet their home comfort and indoor quality needs. The
website was designed based on customer research. Sources say the website
provides a visually appealing, well-organized and easy-to navigate site
that allows visitors to tap into an abundance of consumer-friendly
information that pertains to their home environment.
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Nordyne is providing homeowners with a central location for finding
information on their state appliance rebate program: www.GetCash4Comfort.com.
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Get on the Floor! Register now for FREE access to the Exhibit
Showcase at HVAC Comfortech. All the top manufacturers and service
providers will be on hand displaying the latest and greatest products in
the industry.
September 23 & 24, 2010: 11:15am – 3:30pm
Baltimore Convention Center
Baltimore, Maryland
To register for FREE click www.hvaccomfortech.com
HVAC Comfortech is part of HVACR WEEK 2010.
AMERICAN SPORTS LEGEND TO DELIVER KEYNOTE ADDRESS AT HVACR WEEK
Come celebrate the 30th Anniversary of the “Miracle On Ice” with an
Opening Keynote Event at HVACR WEEK like no other. U.S. Olympic hockey
team Captain Mike Eruzione will captivate the audience with uplifting
stories on overcoming the odds, the benefits of hard work, and the
belief that anything is possible. HVACR WEEK attendees will walk away
inspired, moved and ready to take Mike’s message right back to their
own businesses.
Mike Eruzione is an American sports legend and icon. As captain of the
1980 U.S. Olympic “Miracle on Ice” hockey team, Eruzione led the
Americans past the heavily favored Soviet Union and Finland to capture
the Gold Medal. Sports Illustrated rated the U.S. upset of the Soviets
as the “#1 Sports Moment of the 20th Century”.
Do you remember? Click here: bit.ly/oyQff
Mike Eruzione's keynote appearance is sponsored by Trane. 
Need more info on HVACR WEEK?, visit www.hvacrweek.com
*HVAC Comfortech www.hvaccomfortech.com
*Engineering Green Buildings www.egbconference.com
*Commercial HVACR Symposium www.hvacrsymposium.com
HVACR WEEK 2010 – September 22-24 – Baltimore Convention Center –
Baltimore, MD
Sponsored by:
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