CB_HVAC TALK_ A Penton Media Property August 25, 2010 If you want to view this on the web go to: http://enews.penton.com/enews/contractingbusiness/v/153 --Public Relations: How to Use it Effectively By Andy Fracica The HVAC-Talk.com enewsletter staff would like to introduce Andy Fracica as our new contributing writer. Andy brings over 30 years of sales, marketing, technical training and product management experience in the HVAC industry to his company Fracica Enterprises, Inc. Andy has held positions at WaterFurnace International, York International and Johnson Controls Inc. We are excited to have him on board to share his industry knowledge and tips with our readers. Welcome Andy! You may have heard the term public relations, or PR; you may even know that many of the "stars" have publicists that control their PR. It has been said that any PR is good PR, but what exactly is PR and how can you use it to your advantage? The University of Phoenix textbook "The Practice of Public Relations" defines PR as the practice of doing the right thing -- of performing and communicating the substance of that performance. I don't really like that definition, it's too academic. To view the full article go to: http://contractingbusiness.com/business-management/effective_PR0825/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- --MovinCool 'Dare to Dream' Sweepstakes has $25,000 Prize MovinCool announced a "Dare to Dream" sweepstakes contest that will award $25,000 in cash to the winner, selected randomly from among all eligible entrants. The contest entry period ends September 30, 2010. To view the full article go to: http://contractingbusiness.com/news/MovinCool_DaretoDream_sweepstakes_0823/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- --Rex Boynton Named to AtmosAir Solutions Advisory Board Rex P. Boynton, past president of North American Technician Excellence (NATE) has been named to the Advisory Board of AtmosAir Solutions and its parent, Clean Air Group, Fairfield, CT. To view the full article go to: http://contractingbusiness.com/news/rex_boynton_atmos_air_board_0823/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- --DOE/GTI Project Aims for Energy Efficient Neighborhoods The U.S. Department of Energy (DOE) Building Technologies Program recently awarded Gas Technology Institute (GTI) with a major new program aimed at cutting energy use and costs, along with carbon emissions through residential retrofit applications in cold-weather climates. To view the full article go to: http://contractingbusiness.com/news/DepartmentofEnergy_GasTecnologyInstitute_efficiency_program_0825/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- --The Countdown to Comfortech is on! Hard to believe, but HVAC Comfortech 2010 in Baltimore is fast approaching!...and you can still register for FREE! The HVAC COMFORTECH product showcase features aisles and aisles of the latest products and technology in the HVACR industry. All the top manufacturers and service providers will be there so make plans and register today. To see the latest list of exhibitors click here. (http://www.hvaccomfortech.com/exhibitor-list/) Product Showcase+ registration is FREE and is available right now by clicking here. (https://secure.sprokets.net/hvacr-week/) Your Product Showcase+ registration gets you more than just on the show floor. You also get access to: HVACR WEEK Opening Keynote Event -- 9/23 at 9:15am HVACR WEEK Friday General Session -- 9/24 at 9:15 am Innovations & Opportunities Sessions -- 9/23 & 9/24 at 3:45pm Keep updated on the full event schedule at www.hvaccomfortech.com (http://www.hvaccomfortech.com/events/) HVAC Comfortech 2010 is part of HVACR WEEK (http://cgbconference.com/) September 22-24, 2010 Baltimore Convention Center Baltimore, MD Sponsored by: (http://rheem.com) (http://www.ruudac.com) (http://www.emersonclimate.com) (http://www.trane.com/Default.asp) (http://www.waterfurnace.com/) ( http://www.lghvac.com/)   ( http://www.lghvac.com/) --Join the Women in HVACR at their 7th Annual Conference Join the Women in HVACR at their 7th Annual Conference, held in conjunction with Comfortech and HVACR Week, September 22nd at the Baltimore Convention Center. To view the full article go to: http://contractingbusiness.com/business-management/women_hvacr0804/ --Follw Us On Twitter Follow ContractingBusiness.com editor's Mike Weil,Terry McIver and Kate Kelly on Twitter: twitter.com/msweil (http://twitter.com/msweil) twitter.com/TerryMcIver (http://twitter.com/TerryMcIver) twitter.com/katekelly216 (http://twitter.com/katekelly216) This eNewsletter was sent to: #email# Click here to start your own subscription to HVAC-Talk: http://www.hvac-talk.com/newsletter/subscribe.asp To unsubscribe: Click here http://email.contractingbusiness.com/webforms/newsletter/unsub/?email=#email#&lid=#list_id#&mid=#message_id# For information about advertising in this newsletter, contact: Virginia Goulding 216-931-9893 mailto:Virginia.goulding@penton.com Copyright 2010 Penton Media, Inc. Occupational Hazards 1300 E. 9th Street Cleveland, OH 44114