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How to Increase Consumer Awareness and Cut through the Clutter Using PR

By Andy Fracica

The key to seeing your release in print is to make it news worthy. Does it have impact; is it a major announcement that affects the community or the company? Is it an unusual occurrence, a major milestone like 25 years in business, or a $1 million contract? Is it controversial or does it concern a major conflict? Have you just settled a labor dispute? Is the main person in the story widely known in the community, and, is the story of local interest?

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ACCA Names Safety Masters, Merit Award Winners


The Air Conditioning Contractors of America (ACCA) announced the members of the 2010 Safety Masters Club, sponsored by Federated Insurance, along with the Awards of Merit winners in their individual categories.

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Carrier 'Blueprint to Win' Tour Includes Training, other Resources


Throughout this year, Carrier Corp. is taking its new line of light commercial comfort solutions, what sources describe as "the most comprehensive and energy efficient offering in the company’s history," on a nationwide “Blueprint to Win” tour. The tour includes training on the latest Carrier® light commercial rooftops and split systems (up to 30 tons), which have some of the highest commercial EERs in the industry.

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Lincoln Electric Presents Free Pipeline Welding Seminar


Lincoln Electric is offering a free Pipeline Welding Seminar intended for contractors and professionals in the pipeline industry. The two-day session will take place on Monday, October 11 from 1-5 p.m. and Tuesday, October 12 from 8 a.m.-5 p.m. at Lincoln Electric’s corporate headquarters in Cleveland, OH.

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Join the Women in HVACR at their 7th Annual Conference


Join the Women in HVACR at their 7th Annual Conference, held in conjunction with Comfortech and HVACR Week, September 22nd at the Baltimore Convention Center.

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The Countdown to Comfortech is on!


We are just a few short weeks away from HVAC Comfortech 2010 in Baltimore....

...HAVE YOU REGISTERED YET?

Product Showcase+ (FREE!), full conference, daily and social passes are still available. To see all the registration options, please click here.

Don’t miss out on the excitement of HVAC Comfortech – September 22-24, 2010, Baltimore, MD.

For full event details, go to here.

TOP NAMES FEATURED IN THE PROUDUCT SHOWCASE

It’s a “who’s who” this year in the product showcase. The top names in the HVACR industry will be on hand displaying new products and touting new services to all our attendees.

Get on the Floor! and stop by the product showcase. Floor times are:

Thursday, September 23rd: 11:15am – 3:30pm Friday, September 24th: 11:15am – 3:30pm

Get a peek at our current exhibitor list right here.

Lot’s of cool stuff on the show floor this year, including PerformanceTown USA, a hands-on training exhibit from the National Comfort Institute, and the ever famous Consultant’s Corner, which gives you the chance to meet and talk with an industry consultant for a FREE 30 minute session on any topic related to your business.

Still haven’t registered yet? You can do so right here.

COMMUNITY DAY AT HVAC COMFORTECH – Registration ends on September 6th!!

HVAC Comfortech, along with LG Commercial Air Conditioning, has teamed up for Comfortech Gives Back on Saturday, September 25th. We will be working with Habitat for Humanity of the Chesapeake on one or two new homes in the Baltimore area.

We are looking for volunteers to join us for this special event. The day will include breakfast, lunch, transportation to and from the jobsite, and a T-shirt. Tools will be provided by Habitat for Humanity. Registration is limited to the first Fifty (50) volunteers.

Please consider putting a meaningful end to your Comfortech experience and join us for Comfortech Gives Back on Saturday, September 25th. For more information and to register, please click here.

HVAC Comfortech 2010 is part of HVACR WEEK HVACRWeek

September 22-24, 2010 Baltimore Convention Center Baltimore, MD

Sponsored by:
Rheem
Ruud
Emerson
Trane
Waterfurnace
LGHVAC
 



Follw Us On Twitter


Follow ContractingBusiness.com editor's Mike Weil,Terry McIver and Kate Kelly on Twitter:

twitter.com/msweil

twitter.com/TerryMcIver

twitter.com/katekelly216



ARTICLES IN THIS ISSUE

How to Increase Consumer Awareness and Cut through the Clutter Using PR
ACCA Names Safety Masters, Merit Award Winners
Carrier 'Blueprint to Win' Tour Includes Training, other Resources
Lincoln Electric Presents Free Pipeline Welding Seminar
Join the Women in HVACR at their 7th Annual Conference
The Countdown to Comfortech is on!
Follw Us On Twitter




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