Facebook can be instrumental in building your HVAC business; finding new customers, strengthening relationships with existing customers and enhancing your leadership/authority position in the local community. But simply having a Facebook business page isn't enough. Taking the Facebook experience a step further with your customers will make all the difference.
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In my last article I discussed how to develop your unique value proposition (UVP). That prompted a question from a reader asking what the difference was between a UVP and a mission statement. That’s a good starting point for this article. What is a mission statement? What is its purpose? Do you need one? What happens if you don’t have a mission statement?
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Businesses with a fleet of vehicles could save thousands of dollars each year in repair expenses just by reading and following the recommendations spelled out in the warranty booklet that comes with every vehicle. But all too often, the warranty booklet stays tucked away unopened in the glove compartment, until the business finds out that the warranty won't be honored by the manufacturer due to negligence or lack of required preventative maintenance. By then, it’s too late.
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Danfoss today announced its participation in a series of energy efficiency makeovers of 10 U.S. Embassy residences across Europe. The makeovers are the result of a unique partnership between the Alliance to Save Energy and the League of Green Embassies, a U.S. Department of State initiative promoting international cooperation in energy efficiency and clean technologies.
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HVAC firm John C. Flood, Inc., Alexandria, VA, has acquired Ronnie Outlaw LC, also of Arlington. In a news release, John C. Flood sources claim the newly-combined venture will provide the same quality of heating and air conditioning services that Ronnie Outlaw LC customers have come to expect, with some new services.
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ContractingBusiness.com has made it easy for residential and commercial HVAC contractors to obtain publicity for recently completed comfort projects. It's the CB Project Detailer (CBPD), now online. Click below for details.
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