CB_HVAC TALK_ A Penton Media Property November 23, 2011 If you want to view this on the web go to: http://enews.penton.com/enews/contractingbusiness/v/247 --Your HVAC Blog Should Contain 8 Types Of Content To Attract Business By Joe Pulizzi A blog is no good if nobody reads it. It's even worse if potential customers try to read it and find it devoid of quality content. Restocked frequently with useful information that only you can provide, however, a blog offers an invaluable tool to HVAC contractors. To view the full article go to: http://contractingbusiness.com/news/blog_content1123/ --Building a Good Company Brochure By Andy Fracica Have you thought about creating a nice company brochure? Wouldn't it be nice to have a piece that you could hand out at a home show, or use as a mailer? Do you use envelope stuffers when you send out your monthly invoices? Recently we discussed who your customer was and we asked you to categorize them into groups that made sense. Now, thinking of those groups, whom do you want to reach and what do you want them to know about your company? To view the full article go to: http://contractingbusiness.com/news/brochure_building1123/ --Lochinvar(R) Names First Monthly Winner in VIP Contractor Showcase Lochinvar, LLC announces that Dave Mahler of Mahler Associates, Inc. in Denver, CO, was selected as the first monthly winner of its annual VIP Installation Showcase, a contest that honors industry professionals for outstanding installations of Lochinvar residential boiler products. As part of its annual VIP Contractor Program, the Installation Showcase offers approved contractors the opportunity to compete on a monthly basis by showcasing their installations at www.knightheatingboiler.com. To view the full article go to: http://contractingbusiness.com/news/lochinvar_winner1123/ --Contractors Could Win $3,000 By Upgrading An Old Reznor Unit Heater Reznor is on a mission to find the three oldest Reznor unit heaters still working. If a contractor finds one of them, they could win up to $3,000. To view the full article go to: http://contractingbusiness.com/news/reznor_contest1122/ --Ferguson Donates 'Major' Gift to PHCC Educational Foundation Ferguson has made a significant contribution to support the Plumbing-Heating-Cooling Contractors (PHCC) Educational Foundation's 2011 Invest In Your Future Annual Giving Campaign. This is the seventh consecutive year that Ferguson has made a major gift to the Foundation's annual fundraising campaign. To view the full article go to: http://contractingbusiness.com/news/Ferguson-donates-to-PHCC-educational-foundation-1121/ --HVAC Contractors: CB Project Detailer Makes Publicity a Breeze ContractingBusiness.com has made it easy for residential and commercial HVAC contractors to obtain publicity for recently completed comfort projects. It's the CB Project Detailer (CBPD), now online. Click below for details. To view the full article go to: http://contractingbusiness.com/news/CB_Project_Detailer_project_publicity_1216/index.html --Follow Us On Twitter Follow ContractingBusiness.com editor's Mike Weil,Terry McIver and Kate Kelly on Twitter: twitter.com/msweil ( http://twitter.com/msweil ) twitter.com/TerryMcIver ( http://twitter.com/TerryMcIver ) twitter.com/katekelly216 ( http://twitter.com/katekelly216 ) This eNewsletter was sent to: 'email' Click here to start your own subscription to HVAC-Talk: http://www.hvac-talk.com/newsletter/subscribe.asp To unsubscribe: Click here http://news.contractingbusiness.com/unsubscribe.jsp?opt=CB-03 For information about advertising in this newsletter, contact: Virginia Goulding 216-931-9893 mailto:Virginia.goulding@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (402) 505-7173 or mailto:penton_mech@inbound.bamboocricket.com Penton Mechanical Systems Group 1300 E. 9th St. Cleveland, OH 44114 Copyright 2011, Penton Media. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media. Read the Penton Media Privacy Policy: http://www.penton.com/Pages/PrivacyStatement.aspx