BY MATT MICHEL
A myth is a false belief. Have you ever bought into a myth? Have you believed something you later learned was wrong? In our personal lives, discovering we've held a false belief can cost us pride. In business, it costs money. Below are some of the marketing myths that seem to infect our industry. Are you guilty of believing in any of the following?
1. I don't need no stinkin' marketing! Your business is either growing, stagnating or dying. To grow, you need to market. To stagnate, you don't. To die, you only need competitors to market when you don’t.
2. I can't afford marketing. Marketing isn't free. It requires time or money.
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WATERTOWN, MASS. — After six months of collaborating with students and higher education professionals, mechanical contractor J.C. Cannistraro LLC has announced the completion of its first-ever, student-run building information modeling project.
Designed as a multidisciplinary co-op experience, the project brought together students from Wentworth Institute of Technology with backgrounds in architecture, mechanical engineering, and facilities management with the common goal of creating an accurate BIM of an industrial plant.
To execute the project, Cannistraro partnered with Wentworth Institute of Technology, with which the company maintains a longstanding co-op recruiting program.
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MORTON, PA. — Oliver Heating, Cooling & Plumbing is giving back to its community through the Heat for the Holidays program. Recently, Oliver donated a new air conditioning system and volunteers helped install it for the Shorter AME church here.
“We have been a customer of Oliver a long time,” said George Dickerson, vice chairman of the church’s Stewardship Board. “They are a very good, efficient company. Nice people. Some of the members in our church have grandparents and parents of employees who work for Oliver. The Good Lord has blessed us through Oliver after we prayed what to do when our air conditioning system died. We had no money to replace it so the elders of our church decided to write a letter to Mr. Oliver and Bernie for help when they sent a poster about the Heat for the Holidays outreach program.”
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WESTERVILLE, OHIO — Contractors, mechanical engineers, architects, developers, and others involved in geothermal heat pump installations should evaluate the qualifications of drilling contractors to protect groundwater and optimize heat pump system operation, noted the National Ground Water Association, which has developed a list of pertinent questions professionals should ask drilling contractors.
The list can be accessed at NGWA’s Wellowner.org Website
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BY STEVE SPAULDING
TOOELE, UTAH — Summer is here, and with it the return of snowmelt season. The warmer months are the ideal time for installing snowmelt systems; ice and snow on the ground make it much more difficult to lay tubing, and the warmer temperatures mean lower demand on existing heating systems that may need to be shut down for some period as new systems are connected in.
Aron Frailey is the owner and chief mechanical engineer of Thermal Engineering LLC, headquartered in Tooele, Utah. He’s been specializing in snowmelt projects since before 2002.
“I graduated with an engineering degree and went to work for a consulting engineering firm in Salt Lake City,” Frailey said. “One of our clients got into radiant heating and commercial snow melt, and I took an interest in that.”
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