BY MATT MICHEL
Even in a down economy, it seems plumbers continue to be plagued by a shortage of labor. This isn’t a labor problem. It’s a marketing problem. The proper application of marketing to the recruiting and hiring process will dramatically improve your results. Below is a list of marketing techniques you should apply to your recruiting process in order to find the best of the best employees.
Unique selling proposition: A unique selling proposition, or USP, is a concise statement for customers stressing how your company is different from your competitors. Create a USP for prospective employees. For example, you might stress that your company has the best tools, the best trucks, the best training. Or, you might claim that your company is where elite professionals work.
Features and benefits: In recruiting, features are characteristics of your company that are relevant to employees.
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BY STEVE SPAULDING
OKLAHOMA CITY, OKLA. — DeHart Air Conditioning and Mechanical, headquartered in Chickasha, Okla., is a fourth-generation success story. "My granddad started the company in 1920 as a sheet metal contractor," said Mark DeHart, company GM. "After my dad got out of the war he got a mechanical engineering degree and then started in the heating and air business."
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RALEIGH, NC -- The North Carolina Plumbing and Mechanical Association was signed into existence last week, completing a year-long merger between two long-standing trade associations. After years of consideration and unanimous approval from their memberships, Mechanical Contractors of North Carolina (MC of NC) and Plumbing Heating Cooling Contractors of North Carolina (PHCC-NC) combined their nearly 150 years of service to the state to form a new trade association, NCPMA.
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Want to learn how to use digital technology in your business to make recording, reporting and sharing pipe inspection information more efficient? Digital solutions allow you to better communicate with your customers, grow your business and gain a competitive edge. This Jan. 19 live webinar session will address technology concerns, key benefits and provide a framework to easily adopt digital technology.
In this session you will learn:
• Basic requirements to begin capturing quality jobsite videos with digital technology
• Methods to securely store and share information with customers and staff
• Benefits of implementing digital solutions - cost and time savings, customer perception and business growth
To register for the Jan. 19 live webinar, go to bit.ly/wvHw0Z
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ONTARIO, CALIF. -- The International Association of Plumbing and Mechanical Officials (IAPMO) has hired Les Nelson as director of its Solar Heating & Cooling Programs.
A resident of Orange County, Calif., Nelson comes to IAPMO with extensive prior experience in the solar heating industry. As President of Western Renewables Group since 1992, he has provided consulting services to federal, state and private clients.
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