New Product Offering: Mobile Applications for
Smartphones
The topic of this month’s newsletter focuses on mobile
applications, specifically, a turnkey product to generate more revenue
from the trade shows you attend or that Penton owns.
The Mobile Online Show Daily is designed to enable Penton franchises to
tap into advertising budgets that are normally allocated for
advertisements that appear in printed show daily publications. The
Custom Solutions group has designed this application to include content
such as:
- Show Daily News
- New Products
- Exhibitor Directory
- Conference Schedule
- Demonstration Schedule
- List of Speakers
- Links to Twitter and Facebook
- Photo Communities
Click
Here to view a PowerPoint presentation which highlights the various
content areas/channels listed above. Depending on the design of your
revenue model, each channel can have an exclusive sponsor or multiple
sponsors. Each publication can decide individually on an “exclusive”
or “multiple” sponsor format.
The Mobile Online Show Daily is designed for use on any handheld device
including Blackberry, iPhone, Droid or Treo. Benefits to advertisers
include:
- Attendee ability to contact exhibitor directly while at the show
- Attendee ability to link to exhibitor’s website
- Much wider and more certain distribution of show information and
advertisements than printed show daily products
- Sponsor advertisements to reach people attending and not attending the
show
- Back-end Metrics
- Contact Exhibitor to Make an Appointment
To get started, we suggest a meeting with your market leader to discuss
show details such as show ownership, potential partnership with show,
design of the mobile application content area or “channels”,
advertising model and show dates. The PowerPoint presentation includes
sample designs and revenue models with suggested sponsorship rates. The
cost to produce this mobile application is $6,000-$12,000, depending on
the number of channels and complexity. The lead time to produce the
application is 6+ weeks from the date of commitment.
Please give us a call to get going.
Finally, the Custom Solutions group now has a dedicated marketing
consultant available to work with your magazine franchise. Click
Here to view a chart that details which of our marketing
consultants, Amanda Wegryn or Joel Frazier, is assigned to your
franchise. They will be reaching out to the market leaders and
salespeople in each of our markets to schedule meetings, presentations
and sales calls with clients.
As always, feel free to contact me, Joel or Amanda with any questions.
We are here to help you craft fresh ideas and custom solutions for your
clients.
Sincerely,
Scott
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