Scott Bieda, VP Penton Custom Solutions

This issue of the Penton Custom Solutions e-newsletter features two products that are certain to differentiate Penton from its competition:

• The WebExpo/Virtual Trade show program is gaining momentum throughout the company. All of you will be able to experience a “live” WebExpo upon receipt of this e-newsletter. See below for instructions.
  
  
• Second, the Trade Satisfaction Survey (TSS) leverages Penton’s unique ability to use primary research to creatively generate revenue and gain access to key decision makers. The TSS can be tailored to fit any of our markets. See the example below from Fire Chief for the type of information found in the TSS.

Let us know if you would like more information on either of these products. Call me at 312-840-8406 or Amanda Wegryn at 216-931-9768.

WebExpo & Conferences: Taking Your Online Event to the Next Level

WebExpos, also known as Virtual Trade Shows, enable a magazine or trade show franchise to conduct an exposition-type event online.

In 2009, Penton has experienced growth in the number of online tradeshows publications are conducting. This makes sense given the current state of the economy and its impact on corporate travel and expense budgets. As a result, Penton has a prime opportunity to serve advertisers and readers by enabling them to experience the benefits of an in-person event right from their office.

The WebExpo is truly an event, complete with exhibits and seminars. In fact, the seminar/webinars are vital in making the event a success because they attract attendees in search of industry education. Once the event is over, the entire WebExpo can be positioned on one of our sites to generate additional on-demand traffic.

As a leader in marketing virtual events, Penton Custom Solutions was asked by our webinar provider, ON24, to be part of their virtual conference advisory board, to ensure that the functionality within the product delivered is what the B2B community requires. A user-friendly attendee environment, customized look and feel of each event and a robust attendee networking platform are just some of the results we now have available to us.

Revenue is generated through seminar/webinar sponsorships and booth sales. The base cost to conduct an everadeshow event:

• Full-service development and support
• 1 Live date with 12 months of hosting
• 8 Live webinars
• 50 Exhibit booths – (Additional booths can be added)
• Custom 3D environment designed to match the theme of each event

During the month of May, Penton Custom Solutions will help produce three virtual shows with the Machine Design, EHS Today and System iNetwork publications. To experience a live virtual show, we welcome you to register and attend for one or both of the events below:

• The System iNetwork - Taking you there: IBM i Development Essentials on May 13th. To register for this event go to http://w.on24.com/r.htm?e=140757&s=1&k=22E8150C69E18E1B2F834F871049627F

• The Machine Design Energy Efficiency Web Conference on May 14th at http://vshow.on24.com/clients/vshow/energyefficiency/register.htm?partnerref=mdfullinvite1
   

For more information about the ON24 virtual show platform please contact Amanda Wegryn at 216-931-9768 or Tim Stark at 216-931-7375.