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October 28, 2008  |   A Penton Media Publication  |     
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Table Of Contents
Smooth HD Feature Workflow
Panasonic AJ-HPX2700
Armand Gazarian
DV Expo 2008
Panasonic to Ship Varicam 2700, P2 Cinematography Camcorder
AJA Kona 3 is Core to Max Payne Editorial


Up Front

Smooth HD Feature Workflow
It appears the concept of editing in HD is rapidly gaining acceptance in Hollywood, even in the few months since millimeter wrote about one of the first projects to incorporate Avid’s DNxHD 36 codec into its workflow—Iron Man.

The upcoming January feature film from director Gary Winick—Bride Wars—exemplifies the trend. The movie, a romantic comedy shot entirely in the Super 35mm 3-perf (1:85) film format by cinematographer Frederick Elmes, was cut by editor Susan Littenberg on Avid Adrenaline systems using an HD workflow. (Some of the early cutting work was done on Littenberg’s home Media Composer software-based system, and the rest of it was cut on Adrenalines at Post Factory, New York, but all selects were digitized at DNxHD 36, and then media bins were copied via FireWire drives into Littenberg’s home system as needed.) more>>

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Didn't have a chance to attend one of our Webcasts? No problem. Visit the Digital Content Producer Webcast Series archive at digitalcontentproducer.com/webcasts. Listen to past events and download the post-event Q&A sessions in one convenient location, www.digitalcontentproducer.com/webcasts.





Review

Panasonic AJ-HPX2700
Few professional broadcast cameras have achieved the vaulted status and battle-hardened reputation of the original Panasonic Varicam. Introduced at NAB 2001, the initial model provided many diehard film shooters like myself a much welcome and relatively easy transition to electronic image capture. Now I find myself looking through the eyepiece of a tapeless Varicam. more>>

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HD Cinematographers

Armand Gazarian
Armand Gazarian is an HD videographer based out of Sunland, Calif. His experience with 20 feature and independent films on film and HD, numerous commercials, music videos, and television programming are all featured on his Reel-Exchange profile. Formats he shoots in include film, Imax/65mm, 35mm, 16mm, HD, DVCPRO HD (P2), Varicam, and DVCPRO HD (tape). Watch this reel>>



Calendar

DV Expo 2008
When: Nov. 4-6
Where: Los Angeles, Calif.
If you are a videographer, cinematographer, director, producer, camera operator, editor, post supervisor, sound editor, motion-graphics designer, web video producer, corporate video producer or documentary filmmaker ... this is your event! Don't miss a minute of each action-packed day: Over 100 exhibits on the show floor.
Conference Program dedicated to Web Video, Tapeless Production, Non-Fiction Filmmaking and FCP Workflow -- See the Grid!
Apple Certification Training Workshops - Featuring FCP Gurus: Jem Schofield, Michael Wohl and Steve Martin!
Day-long Digital Cinematography and RED sessions
Free Lighting Master Classes

To learn more about this event and other great learning opportunities, go to Digital Content Producer's Events page at digitalcontentproducer.com/tradeshowsevents.



Product News

Panasonic to Ship Varicam 2700, P2 Cinematography Camcorder
Panasonic announced that its Varicam 2700 (model AJ-HPX2700) 2/3in. P2 HD camcorder will be available later this month. Continuing the legacy of the Varicam HD Cinema camera, recognized worldwide as the industry’s premier digital cinematography camera, the Varicam 2700 delivers stunning film-like recordings with solid-state’s exceptional reliability and fast workflow to excel in today’s demanding production environments. Panasonic’s new P2 HD VariCam series advances the art of high-end high-definition cinematography by combining Varicam’s renowned filmic-look with key functions including variable frame rates, wide dynamic range and advanced master-quality, 10-bit 4:2:2 AVC-Intra recording. more>>



Industry News

AJA Kona 3 is Core to Max Payne Editorial
Video Capture and Playback Card Boosts All-Digital Post Workflow
AJA, a leading manufacturer of professional video interface and conversion solutions, announced that its Kona 3 video-capture and playback cards were used on the Twentieth Century Fox release Max Payne. Kona 3 is AJA’s top-of-the-line uncompressed capture card for SD, HD, and Dual Link 4:4:4 HD for Apple Mac Pro systems, and was an integral part of the film’s Apple Final Cut Pro editing platform. The editorial team developed a Final Cut Pro-based editing workflow that relied heavily on AJA’s Kona 3 card. more>>



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