SearchLine: Viral Basketball

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From Direct Magazine and Multichannel Merchant Magazine | October 24, 2007 |

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TABLE OF CONTENTS

Viral Basketball

Untracked Conversions Mean Wasted Advertising

The New Web Analytics

Eight Homepage Design Tips

Find a vendor

	Sponsored By:
	This issue of SearchLine is sponsored by Oneupweb What's hot this holiday season? Online marketing leader Oneupweb examines 12 of the hottest products this holiday season and the social marketing strategies behind them. Secrets of Social Marketing Success, How 2007 Hot Holiday Products Are Being Marketed Online, or visit OneUpWeb.com.

Viral Basketball
By Brian Quinton
Digital agency EVB knows who the winner of the 2008 NBA finals will be -- and it's using that prediction to set off a viral marketing campaign for NBA 2K8, the new basketball game from 2K Sports for PCs, the Xbox 360 and Playstation. Click here to find out more. promomagazine.com/interactivemarketing/news/evb_viral_game_nba2k8/

Untracked Conversions Mean Wasted Advertising
Granted, search is one of the most accountable forms of advertising ever devised. You can track clicks right down to the keyword. But can you track conversions? That's a little trickier, says consultant Cam Balzer. Click here to read why.
chiefmarketer.com/untracked_conversations_10232007/

The New Web Analytics
Buried in reports? Drowning in data? Puzzling over key performance indicators? Pull yourself together. The new generation of Web analytics is less about reports and more about actions. Click here to find out why.
multichannelmerchant.com/webchannel/three_analytics_youll/

Eight Homepage Design Tips
Unhappy with your homepage? MarketingSherpa's Anne Holland offers her ideas on effective design. Click here for a checklist of eight dos and don'ts.
chiefmarketer.com/online_marketing/search/topstory/homepage_performance_09112007/

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