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From Direct Magazine  |  A Penton Media Publication  |  December 19, 2007  |  
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TABLE OF CONTENTS
  • Pacifier Firm Markets Through Web, Magazines and PR
  • Marketer Sells Generators, Air Compressors
  • Blogs Versus E-Newsletters: Which Are Right For You?
  • Tips and Teasers
  • Find a vendor


  • Sponsored By:
    This issue of DIRECTTips is sponsored by Melissa Data

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    Baby Steps
    Pacifier Firm Markets Through Web, Magazines and PR
    For the baby who has everything, may we suggest a personalized pacifier? MyPacifier is marketing that very item online. Click here to see how the firm finds good word of mouth comforting.

    They Got the Power
    Marketer Sells Generators, Air Compressors
    A bad shopping experience led Jon Hoch to start the company that ultimately became Powerequipmentdirect.com, a $15 million Bolingbrook, IL-based online retailer. As Larry Riggs reports, the four-site firm uses, SEO, pay-per-click and local radio. Click here to plug in.

    Blogs or E-Newsletters
    Blogs Versus E-Newsletters: Which Are Right For You?
    Tick, tock. Every second a new blog is created. That's 31,556,926 blogs per year! So, should you be blogging? Or, are e-newsletters a better option for your business? Click here for Grant Johnson's thoughts.

    The Bottom Line
    Tips and Teasers
    Zana Network, an online marketplace and business development resource for small and medium enterprises, has expanded its small business financial services offerings with micro loans from $5,000 to $25,000, with money arriving in as few as 72 hours. For more information, visit www.zananetwork.com.

    Atlas Business Solutions Inc., a provider of small business software, has released HR Document Maker 2008. The human resources software contains hundreds of pre-written templates for employee handbooks, office policies, job descriptions and HR forms. The 2008 version adds over 30 new templates and a new import feature to help customers keep their collection of HR documents together in one place and up-to-date. To learn more, call ABS at 1-800-874-8801.

    The U.S. Small Business Administration and Nationwide Mutual Insurance Company have teamed up to launch a disaster planning guide for small business owners. The 10-page guide provides key disaster preparedness strategies to help small businesses identify potential hazards, create plans to remain in operation if the office is unusable, and understand the limitations of their insurance coverage. To find out more, go to www.sba.gov/services.

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