DRT_E-MAIL ESSENTIALS_ A Penton Media Property July 20, 2010 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4410 ---------------------------------------- ADVERTISEMENT The digital version of Chief Marketer gives a variety of features beyond the fastest way possible delivery-including many advantages that will make searches for information easier. You'll need no special software-click here http://subscribe.chiefmarketer.com/subscribe.cfm to get your copy now! ---------------------------------------- THE BIG PICTURE --Myth Busters: Stephanie Miller on Deliverability, Subject Lines, and More Many marketers, novices and seasoned vets alike, have fallen prey to a few misconceptions when it comes to e-mail. In what will be an occasional series, E-mail Essentials asks experts to set us straight regarding common myths. Here, Stephanie Miller, vice president of strategic services for e-mail technology provider Return Path, does some debunking. To view the full article go to: http://directmag.com/email/news/0716-email-myth-busters/?cid=nl_email_ess --The Sum of the Parts, Part 6: Reactivation E-mails By Rob Galkoff We all know that reactivating a customer is much more profitable than recruiting a new one. And with e-mail, doing so is fairly simple and costs almost nothing. Here's how to establish a reactivation program. To view the full article go to: http://directmag.com/email/news/0716-reactivation-emails/?cid=nl_email_ess --The New Hotmail: Clean Sweep for Good Senders By Andrew O'Halloran Hotmail recently implemented a few new features that could affect your sender reputation -- and your e-mail deliverability rates. Here's what you need to know. To view the full article go to: http://directmag.com/email/0713-lists-the/?cid=nl_email_ess --Financial Publisher Kiplinger Shares Hard-Won Wisdom By Sherry Chiger Minimal images, longish copy, and "ugly" layouts: Those are the elements of Kiplinger Washington Editors' most successful e-mail promotions, according to vice president of sales and marketing Denise Elliott. To view the full article go to: http://directmag.com/email/news/0719-Kiplinger-email-wisdom/?cid=nl_email_ess --Come Join the Conversation It's a multichannel world, so we here at E-mail Essentials and Direct are entering into multiple channels to better interact with you. * Direct has a Twitter feed (http://twitter.com/direct_mag) that we're starting to ramp up. I also have my own Twitter feed (http://twitter.com/sherry_chiger), where I focus on e-mail and a few other topics that catch my fancy. * We recently launched a LinkedIn group, Direct Online (http://www.linkedin.com/groups?gid=3141883&trk=myg_ugrp_ovr). * And Direct also has a Facebook page that, admittedly, we haven't done much with yet (http://www.facebook.com/pages/Direct-Magazine/118003643471?ref=ts). So why don't you sign on (or "like" us) and post your suggestions as to what you'd like to see on the page. ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? Please send them to mailto:Sherry.Chiger@penton.com. You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:directmag@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.directmag.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2010, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.