Welcome Emails: Best Practice vs. Common Practice

Except for transactional emails such as order confirmations and shipping notifications, welcome emails typically have the highest open rates of any marketing emails. Yet nearly one-third of marketers fail to send follow-up messages to new subscribers thanking them for opting in, or even confirming their subscription. A recent report from Epsilon's Email Institute and Multichannel Merchant looks at the welcome-email practices of 200 retailers and restaurants and offers advice for creating an effective welcome program. Here are some key takeaways.

READ ARTICLE

Five Tips to Improve Your Holiday Deliverability

Ramping up your holiday-season email campaigns? So is just about everyone else, which means traffic jams at the ISPs and a sharp decline in deliverability. Here's advice to help you steer around the jams and backups and get your emails into subscribers' inboxes in time.

READ ARTICLE

Q&A: Act Now to Reengage Inactive Subscribers

Internet service providers are giving more weight to engagement metrics such as open and clickthrough rates when calculating sender reputation scores and deciding whether messages are legitimate or spam. That means it’s more important than ever to try to reengage your inactive email subscribers. In this first article of a two-part focus on reactivation, Brent Rosengren, senior director of client services for BrightWave Marketing, offers his advice on subscriber reactivation.

READ ARTICLE

Emails We Love: Williams-Sonoma

The subject line of an email from Williams-Sonoma, received a week before Thanksgiving, stood out from the myriad other emails referring to the upcoming holidays, and not because it promised fabulous savings or was quirky and clever. In fact, it probably stood out more because it was not promotional or cute.

READ ARTICLE

Greatest Hits: Demystifying Single vs. Double Opt-in

For the remainder of 2010, Email Essentials is looking back at articles from earlier in the year that were especially popular with readers or, in our opinion, should have been. This May article, which looks at the benefits and drawbacks of requiring a double opt-in over a single, answered questions from a number of perplexed marketers.

READ ARTICLE

Classified

Senior Director, Audience Development

Penton is seeking a Senior Director to join the Audience Development team in the New York, NY or Stamford, CT office.

Duties and Responsibilities:
Lead planning and strategy to increase audience quality, engagement and size
Engage with publishers to understand goals and plans
Grow the number of qualified prospects (new names) and retain existing subscribers
Increase overall audience engagement
Conceive and oversee the launch of new revenue programs
Lead development and execution of online marketing programs
Develop staff of audience development managers

Position Qualifications:
10+ years in direct marketing
Strong database marketing skills
Online marketing savvy
Strategic thinker and innovator
Experience with multi-channel/integrated marketing programs.
Passion for data and analytics
Team leader, highly driven to motivate others to achieve results
Familiarity with B2B marketing and/or publishing industry
MBA a plus

If you are interested in joining our dynamic organization and are ready to work smart, think fast, act radically and bravely, we would enjoy speaking with you about the opportunities available to join our team. Please submit your resume for this job posting to: pentonjobs@penton.com