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 News of November 2, 2010
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By Mélanie Attia
Santa may not have taken his traditional spot in the
shopping center yet, but visions of dancing sugarplums will be upon us
soon enough. To expand your marketing reach this holiday season,
consider these suggestions for adding the bells and the tinsel of social
media into your email program.
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By Sherry Chiger
Even marketers with product lines that don't lend
themselves to Halloween tie-ins got into the holiday spirit with their
emails. Let's take a look at the 123 Halloween-related messages we
received this year: the incentives, the creative, and a few
so-weak-they're-scary subject lines.
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By Sean Cook
The number of online marketers using location-based tools
to better target their ecommerce offerings is increasing. Many, though,
still aren't using these tools to personalize email. Here's why, as we
head toward 2011, it's increasingly important to do so.
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Certain articles from past editions of Email Essentials
continue to generate comments months after they first ran. Others were,
to our mind, criminally overlooked. In the coming weeks Email Essentials
will be linking to both types of stories under the heading "Greatest
Hits." This week, a March article by eWayDirect president/CEO Neil M.
Rosen on the importance of segmenting your database by subscriber
activity—opens, clickthroughs, and the like—to improve response and
deliverability.
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Join Email Institute and Multichannel Merchant as experts
dive deep into findings from the exclusive Welcome Strategies Report.
Learn how many of the 200 retailers surveyed are following email best
practices and how to improve your welcome email strategies.
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